The second largest waste of time for commercial real estate brokers, is to pursue prospects that don’t fit their ‘successful client’ profile. The biggest waste of time for commercial real estate brokers, is working with clients that don’t fit their ‘successful client’ profile.

Do you have a successful client profile? You know, a list of the characteristics of those clients that not only generated income for you, but during the transaction – were a pleasure to work with, responsive, motivated, and realistic in their expectations?

Perhaps the client engagement did not lead to a successful conclusion for the client and/or a fee for you; but it was successful nevertheless. The failure was not due to expectations or execution, but simply dealing with an unrealistic party on the other side. Regardless of outcome, you have the ability (if not the obligation) to work with prospects and clients that fit your realistic vision of success. When this happens, not only will you have a better chance of transacting, but more importantly – retaining a raving fan/client.

Thinking Of Moving to a New Firm? Don't Do Anything Before You Check Out Our Guide! Download Our FREE Checklist Today!

What is a “Great fit” and “Don’t fit” prospect and/or client for you? Do you have your scorecard or criteria established?

Here is an example of our Massimo Group coaching “Great fit” and “Don’t fit” score card:

I would love to hear what some of the variables are that you consider to be a ‘Great Fit’ and ‘Don’t Fit’ for your prospects and clients; please share in the comments below.


Are you interested in joining hundreds of dedicated commercial real estate brokers, in a private online community where we share ideas and help eachother grow? If so, you can request to join our CRE Mastery Facebook Page here. Please note, this is not a portal for takers and self-promoters. This page will continue to grow, as will the business of it’s members – we look forward to seeing you there!

The CRE Prospect Fitness Scorecard
Rate this article