Build a more profitable and efficient business.
Have more time to live the life you want

Rod Santomassimo meeting with his certified Massimo Coaches

Rod’s Story

Early on in life, I realized a funny thing about success… You don’t have to be the biggest, most talented, strongest one out there. In fact, in most of life’s arenas, I’ve been the underdog. But there’s always been at least one coach who helped me rise up and change the trajectory of my life by reinforcing one statement… Knowing Isn’t Doing. These coaches forced me to do the small tasks every day.

All of those small tasks compounded into things like playing Division-1 college lacrosse before, becoming an EVP, COO, and CFO in various industries and then in 2008, launching and building a multi-million dollar CRE Coaching business.

I know you’re probably asking yourself… Who the heck would start a business in the beginning of a major recession?

Well, at the start of the Great Recession, I found myself at a crossroads. I was unemployed thanks to corporate downsizing, and knew I had a calling for so much more than the corporate rat race.

I was a coach at heart, and had a love for helping others achieve success. When I finally put these two pieces together, I found my life’s mission.

I realized that in a tumultuous economy, so many commercial real estate professionals would be struggling to survive. I also knew (with my then 20+ years of CRE experience) that I could truly help them not only survive a recession but thrive and come out stronger.

Thus, The Massimo Group was born.

It was certainly not an easy road. I started with an old beat-up laptop on a 6-foot folding table in our vacant living room. It was just me — I did all of the marketing, sales, coaching, and operations. Looking back now, it still shocks how we grew from a simple concept to a team of 40 and clients located from all corners of the world.

Helping CRE Professionals build the business
and life they desire

Over the last 12 years (by working with 2,700+ Commercial Real Estate Brokers and Owners), we have created systems and processes that can dramatically help you start and/or grow the business and life you desire. We start by dissecting where you are now, mapping out where you want to be, and then creating a roadmap to get you there. Together we will address:

  • Maximizing your daily productivity
  • Implementing a call cadence to significantly increase your connections.
  • Converting higher quality prospects to clients
  • Leveraging online marketing to compliment your prospecting efforts
  • Crafting a specific value proposition that will resonate with prospects
  • Designing a presentation and pitch that sets you apart
  • Constructing a personal branding campaign to differentiate you from you competition
  • Attaining great margin in your personal life
  • Securing more clarity while diluting the chaos

We find most in the industry avoid these pivotal pillars of success and thus never reach their full potential.

If you are ready to create the business and life you desire, check out some of our Success Stories below, and see how we’ve helped other CRE professionals maximize their business and personal growth.