The 5 Pillars to Grow a Great CRE Business

The 5 Pillars to Grow a Great CRE Business

When I was running my own commercial real estate firm, I was busy. I would characterize most days as chaotic. Even when I did have a plan for the day, distractions, interruptions, and opportunities would appear from nowhere and knock me off course. I had bought into...
The First Step In Building Your Commercial Real Estate Prospecting Playbook — Your Avatar

The First Step In Building Your Commercial Real Estate Prospecting Playbook — Your Avatar

This past weekend we held our second live event, the Massimo Immersion – Your 2018 Prospecting Playbook in the last 6 months. As with the November event, this May event drew a full house of dedicated commercial real estate brokers and agents from across the country...
The 3 Qualifying Questions for Your Commercial Real Estate Prospects

The 3 Qualifying Questions for Your Commercial Real Estate Prospects

Ideally, you are spending some time this week on your prospect efforts — whether it be calls, letters, or meetings. You believe your goal is to secure as many meetings as you can, in the hopes of converting these prospects into clients. I would suggest this is...
5 Tips For Creating Compelling Commercial Real Estate Blogs

5 Tips For Creating Compelling Commercial Real Estate Blogs

BY GUEST BLOGGER, GREG SCHRAFF OF DIGETRY.COM As a CRE brokerage owner, you are an expert in your field. You also know that blogging is an important and powerful medium by which you can express and communication your CRE management expertise. But you aren’t an...
How to Find Your Specialty with 3 Questions

How to Find Your Specialty with 3 Questions

I am continually surprised by Commercial Real Estate brokers who lack a specialty. All top performers in CRE have a specialty. Yet, those mired in mediocrity refuse to hone in on what they can be awesome at doing. In fact, business owners of all kinds often have this...
The 4 Tactics Top Producers Use to Prospect Better than You

The 4 Tactics Top Producers Use to Prospect Better than You

I remember when I was still a commercial real estate broker. Every Monday started with high hopes. I was going to find new leads, full of my ideal prospects. My prospecting system was going to work this time. In fact, this was going to be the week that I executed my...