The 5 Pillars to Grow a Great CRE Business

The 5 Pillars to Grow a Great CRE Business

When I was running my own commercial real estate firm, I was busy. I would characterize most days as chaotic. Even when I did have a plan for the day, distractions, interruptions, and opportunities would appear from nowhere and knock me off course. I had bought into...
Lookout LoopNet, Commercial Real Estate Brokers Are Mad as Hell

Lookout LoopNet, Commercial Real Estate Brokers Are Mad as Hell

As a commercial real estate coaching organization, we generally have a good pulse on the markets where our clients transact, as well as the obstacles that come along with creating personal, sustainable businesses. When a major distributor of data, LoopNet, made the...
The First Step In Building Your Commercial Real Estate Prospecting Playbook — Your Avatar

The First Step In Building Your Commercial Real Estate Prospecting Playbook — Your Avatar

This past weekend we held our second live event, the Massimo Immersion – Your 2018 Prospecting Playbook in the last 6 months. As with the November event, this May event drew a full house of dedicated commercial real estate brokers and agents from across the country...
Why Most Commercial Real Estate Agents Aren’t Consistent Producers

Why Most Commercial Real Estate Agents Aren’t Consistent Producers

Earlier this week one of my mentors, Jerry Anderson, shared with me a copy of a sales newsletter to which he subscribes. The highlighted blog was titled “Why don’t salespeople learn? Are they lazy or over-confident?”, and it was written by sales coach Andy Paul....
2018 is One-Third Over – Here is a Quick Progress Test

2018 is One-Third Over – Here is a Quick Progress Test

We are at the end of April. If your 2018 revenue goals as commercial real estate broker, agent, or manager are on track — great. If not, it’s time for a quick assessment. This is a similar message I received from David Newman, a speaker coach to whom I...