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What’s In It For Me?

by Rod Santomassimo | Feb 27, 2019 | Commercial Real Estate Success, Personal Marketing/Marketing Yourself, Prospecting, Sales, Sales Prospecting

You are gearing up for the big day. You have memorized backwards and forwards every detail of the property you are marketing. Surely anyone would be compelled to buy from someone so knowledgeable. About 10 minutes into your pitch, the prospect interrupts you to thank...

Understanding Net Operating Income (NOI)

by Rod Santomassimo | Feb 1, 2019 | Commercial Real Estate Prospecting, Entrepreneurship, Financing, Sales

Any commercial real estate investment requires a firm grasp of the concept of net operating income (NOI). Here is everything you need to know about it. In this article: What Is Net Operating Income (NOI)? Net Operating Income and Lease Analysis Calculating Net...

3 Biggest Mistakes Brokers Make When Cold Calling

by Rod Santomassimo | Jan 21, 2019 | Commercial Real Estate Prospecting, Prospecting, Sales, Sales Prospecting, Success

Are you following the right cold calling tips? Stop mindlessly calling random numbers and start converting your prospects into long-term clients! In this article: What Are Cold Calls? From the Hunter to the Hunted The Best Cold Calling Tips Are Those That Engage the...

15 Success Tips Famous Entrepreneurs Swear By

by Rod Santomassimo | Dec 4, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Prospecting, Marketing, Productivity, Sales, Strategies, Success

While there is no one path to success, these tips from famous entrepreneurs should help you achieve success faster. The Secrets to Success That Famous Entrepreneurs Believe In 1. Follow Your Dreams and Work to Your Strengths “Empower yourself and realize the...

8 Great Reasons To Be More Assumptive In A Sales Call

by Rod Santomassimo | Nov 26, 2018 | Personal development, Sales, Sales Tips

Learn how to be more assumptive in your sales calls and close more deals! How to Be More Assumptive in Sales Calls As a commercial real estate professional, you know the importance of utilizing the best practices in the industry. Sometimes, it’s not what you know, but...

The 2 Essential Facets to Setting Up Your Prospecting Calls for Success

by Rod Santomassimo | Oct 30, 2018 | Commercial Real Estate Prospecting, Productivity, Prospecting, Sales, Sales Prospecting

I was recently coaching my son’s basketball team, we were up against a team I felt had inferior talent. My son is probably a top-3 talent in this recreational league, along with one of our other players; I walked into the gym thinking we would win by 20. We lost by...
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