by Rod Santomassimo | Mar 7, 2019 | Building your business, Expanding your business, Marketing, Personal development
One of the greatest challenges facing commercial real estate professionals today, is that of attracting new prospects. In fact, it can be downright daunting. After all, you’re asking someone who may not know you from Adam, to trust you with what could ultimately... by Rod Santomassimo | Feb 27, 2019 | Commercial Real Estate Success, Personal Marketing/Marketing Yourself, Prospecting, Sales, Sales Prospecting
You are gearing up for the big day. You have memorized backwards and forwards every detail of the property you are marketing. Surely anyone would be compelled to buy from someone so knowledgeable. About 10 minutes into your pitch, the prospect interrupts you to thank... 
by Rod Santomassimo | Feb 13, 2019 | Commercial Real Estate Prospecting, Prospecting, Sales Prospecting
This month I have been traveling the country and presenting strategies on prospecting. This week I hosted a national webinar on the same subject. During these sessions, we addressed the meaning of prospecting (asking for the business), the objective of initial... 
by Rod Santomassimo | Feb 1, 2019 | Commercial Real Estate, Entrepreneurship, Financing, Sales
Any commercial real estate investment requires a firm grasp of the concept of net operating income (NOI). Here is everything you need to know about it. In this article: What Is Net Operating Income (NOI)? Net Operating Income and Lease Analysis Calculating Net... 
by Rod Santomassimo | Jan 25, 2019 | Commercial Real Estate Success, Personal development
Knowing proper etiquette can either make or break a CRE deal. Impress your clients and colleagues with these 20 essential etiquette rules in commercial real estate. In this article: Honesty is the Best Policy Know Your Boundaries Communicate Properly Don’t Speak Badly... 
by Doug Molyneaux | Jan 21, 2019 | Commercial Real Estate Prospecting, Prospecting, Sales, Sales Prospecting, Success
Are you following the right cold calling tips? Stop mindlessly calling random numbers and start converting your prospects into long-term clients! In this article: What Are Cold Calls? From the Hunter to the Hunted The Best Cold Calling Tips Are Those That Engage the... 