It’s time to start thinking about 2016, and more specifically how you are going to make 2016 your best CRE year yet. The holiday period, especially the days between Christmas Day and New Year’s Eve is the best time for me to commit to a plan for the upcoming new year.

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If you have yet to start your planning process, or perhaps you are in the midst of your planning process, please be sure to join me this Wednesday, December 16 at 1:00 pm eastern for a free webinar on setting high impact goals for 2016. We will not only address how to set career propelling goals, but more importantly, how to ensure you achieve those goals.

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I would suggest you create “SMARTER” goals for 2016. Virtual mentor and best-selling author Michael Hyatt suggests your goals should be “SMARTER”, that is Specific, Measurable, Actionable, Realistic, Time-Bound, Exciting, and Relevant. We agree.

Using Mr. Hyatt’s SMARTER definition and approach, here are seven goals that may apply to you and will certain play a part in making 2016 your best CRE year yet.

  • Specific: Identify exactly what you want to accomplish
    Bad: “I am going to start an e-newsletter.”
    Good: “I am going to publish a bi-weekly newsletter, and call it ________________”.


  • Measurable: Quantify the result.
    Bad: “I am going to call more.”
    Good: “I am going to attempt 100 prospect calls every week.”


  • Actionable: Start with an action verb, not a to-be verb.
    Bad: “Be more consistent with my networking.”
    Good: “Meet with two market influencers each week.”


  • Realistic: Recognize and implement the power of incremental change over time.
    Bad: “I am going to earn $1 million dollars in commission.” (But your best year is $150,000)
    Good: “Increase my income by 20% this year over last.”


  • Time-Bound: Set a specific deadline.
    Bad: “I am going to rewrite my proposals.”
    Good: “I will draft, edit and finalize our new pitch book by January 31.”


  • Exciting: Make your goals personally compelling.
    Bad: “I will prospect more.” (but I HATE making calls)
    Good: “I will hire an assistant to call on prospects, freeing me up to meet with more prospects.”


  • Relevant: Make sure your goals are appropriate to the season of your life.
    Bad: “I will spend an hour every morning on personal development.” (But, I have to also drive my kids to school every day.)
    Good: “I will read every night for 30 minutes after my kids and wife go to sleep.”

This approach to SMARTER goals will get you off to a stronger start in 2016. We are providing 2 opportunities to help you make 2016 your best year yet:

  1. Free webinar – Setting High Impact Goals for 2016 on Wednesday, Dec. 16 at 1 PM EST.
  2. Free goal setting video series – How to set career-changing goals and make 2016 your best CRE year yet.

Also, I am so excited to announce that we are offering a new course on Massimo University – 7 Days to Your Best CRE Year Yet – today! You can learn more about this course and the incredible, first time ever offered bonus material here.

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