by Rod Santomassimo | May 24, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Operations, Commercial Real Estate Trend, Marketing, Owners & Managers
This week I made my annual trek to Las Vegas for the greatest commercial real estate show on earth. ICSC’s RECon 2018 had all the pomp and circumstance as the last 7 years (my consecutive attendance streak), including: the big booths, extravagant parties (shout out to...
by Rod Santomassimo | Apr 16, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Prospecting, Commercial Real Estate Success, Marketing, New to Business Success, Owners & Managers, Uncategorized
BY GUEST BLOGGER, GREG SCHRAFF OF DIGETRY.COM As a CRE brokerage owner, you are an expert in your field. You also know that blogging is an important and powerful medium by which you can express and communication your CRE management expertise. But you aren’t an...
by Rod Santomassimo | Apr 16, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Success, Marketing, New to Business Success, Owners & Managers, Uncategorized
BY GUEST BLOGGER, GREG SCHRAFF OF DIGETRY.COM The main Commercial Real Estate marketing challenge faced by brokerage owners and agents today is how to cut through the clutter and (not only) reach your target audience, but actually be heard. Before we get to the...
by Rod Santomassimo | Jan 11, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Success, Commercial Real Estate Trend, Marketing, Owners & Managers, Personal development, Productivity
The New Year is upon us – heck we are now in week 2, looking smack into week 3 barreling down upon us! The month is almost over, and I haven’t accomplished nearly as much as I had planned. OK, time for a deep breath. If the first two weeks have seemingly flown...
by Rod Santomassimo | Aug 9, 2017 | Commercial Real Estate Success, Marketing, Owners & Managers, Personal development, Productivity
As I noted in last week’s blog, I recently had the privilege of presenting at CRE.Tech Live – New York. During my 20 minute “Ted-Talk” like presentation, I shared how top producing brokers build their own dominant market presence. Yesterday, the good folks...
by Rod Santomassimo | Aug 2, 2017 | Commercial Real Estate Lessons, Commercial Real Estate Prospecting, Commercial Real Estate Success, Marketing, Productivity
Last week I was facilitating a prospecting workshop for a commercial real estate brokerage firm in New York City. At the start of my workshops, I ask each attendee to define their respective prospecting campaigns. The most common answer is “I call, and if I get voice...
