by Rod Santomassimo | Jan 29, 2019 | Commercial Real Estate Success, Marketing
What’s the secret to successful commercial real estate marketing? Find out how market leaders secure their target audience here. In this article: Establishing Market Presence Why Commercial Real Estate Marketing & Sales Need to Work Hand-in-Hand Maintaining... by Rod Santomassimo | Jan 26, 2019 | Marketing, Massimo Minute
SUMMARY: Last week I spent an amazing day with best-selling author and marketing maverick, Gary Vaynerchuk to strategize new ways to scale our Massimo Members’ businesses. Talk about an experience! What was one of my biggest takeaways? >>CRE professionals need... 
by Doug Molyneaux | Jan 21, 2019 | Commercial Real Estate Prospecting, Prospecting, Sales, Sales Prospecting, Success
Are you following the right cold calling tips? Stop mindlessly calling random numbers and start converting your prospects into long-term clients! In this article: What Are Cold Calls? From the Hunter to the Hunted The Best Cold Calling Tips Are Those That Engage the... by Rod Santomassimo | Jan 19, 2019 | Marketing, Massimo Minute
SUMMARY: Letters work. Why? Because none of your competitors are using them! When you write the letter correctly, they will get read, and you will get known. I’m not talking about flyers or just leased/sold letters (I’m assuming you’re already doing those). I’m... by Rod Santomassimo | Jan 12, 2019 | Marketing, Massimo Minute
SUMMARY: Prospecting. It’s frustrating. It’s full of rejection. And it’s so easy to come up with any excuse not to do it… It’s first thing on Monday… Not a good time to call. It’s right after lunch… I’ll check emails instead. It’s getting close to 4pm… no one... 
by Rod Santomassimo | Jan 11, 2019 | Commercial Real Estate Lessons, Success
Knowing and understanding real estate loan underwriting is important and valuable in any CRE transaction. In this article: An Overview of Real Estate Loan Underwriting What is Underwriting? Understanding Net Operating Income (NOI) Understanding Loan to Value Ratio... 
