by Rod Santomassimo | Jul 31, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Prospecting, Commercial Real Estate Success, Marketing, Owners & Managers, Uncategorized
If you haven’t figured out my blogging cadence yet, I write a commercial real estate business blog twice a week. From there, our team posts to our website, all LinkedIn Groups, and then to our weekly newsletter on Saturdays — The Massimo Minute. In addition, our...
by Rod Santomassimo | Jun 25, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Operations, Commercial Real Estate Success, Commercial Real Estate Teams, Marketing, Owners & Managers, Productivity
In my recent blogs we explored some of the bigger challenges of owning and managing a commercial real estate brokerage firm. The first was recruiting the right people for your team, and the second was managing these folks. Today I want to address keeping your team...
by Rod Santomassimo | May 24, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Operations, Commercial Real Estate Trend, Marketing, Owners & Managers
This week I made my annual trek to Las Vegas for the greatest commercial real estate show on earth. ICSC’s RECon 2018 had all the pomp and circumstance as the last 7 years (my consecutive attendance streak), including: the big booths, extravagant parties (shout out to...
by Rod Santomassimo | Apr 16, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Prospecting, Commercial Real Estate Success, Marketing, New to Business Success, Owners & Managers, Uncategorized
BY GUEST BLOGGER, GREG SCHRAFF OF DIGETRY.COM As a CRE brokerage owner, you are an expert in your field. You also know that blogging is an important and powerful medium by which you can express and communication your CRE management expertise. But you aren’t an...
by Rod Santomassimo | Apr 16, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Success, Marketing, New to Business Success, Owners & Managers, Uncategorized
BY GUEST BLOGGER, GREG SCHRAFF OF DIGETRY.COM The main Commercial Real Estate marketing challenge faced by brokerage owners and agents today is how to cut through the clutter and (not only) reach your target audience, but actually be heard. Before we get to the...
by Rod Santomassimo | Jan 11, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Success, Commercial Real Estate Trend, Marketing, Owners & Managers, Personal development, Productivity
The New Year is upon us – heck we are now in week 2, looking smack into week 3 barreling down upon us! The month is almost over, and I haven’t accomplished nearly as much as I had planned. OK, time for a deep breath. If the first two weeks have seemingly flown...
