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3 Keys to Maximizing Your LinkedIn Exposure

by Rod Santomassimo | Mar 28, 2020 | Commercial Real Estate Prospecting, Commercial Real Estate Success, CRE Marketing, CRE Prospecting, Massimo Minute, Strategies, Uncategorized

With the continued increase in COVID-19 impacts on the CRE industry, many firms are going to a remote work environment and Brokers are having to shift their prospecting and presence initiatives to be primarily digital. With that, now is the best time to hone your...

9 Proven Follow Up Techniques To Close The Sale

by Rod Santomassimo | Jan 3, 2019 | Negotiating, Sales Tips, Strategies

Improve your closing rates with these effective follow-up techniques for commercial real estate brokers. In this article: Don’t Assume the Sale Prepare Yourself Schedule Your Calls Use the Right Tone/Language Ask Probing Questions Call for the Truth, Not to Close the...

How To Increase Email Open Rates For Your CRE List

by Rod Santomassimo | Dec 26, 2018 | Marketing, Strategies

Need to learn how to increase email open rates? Take your blogging from good to great while keeping your unique voice with these tips. In this article: Keep a Clean List – Segment Properly and Remove Non-Openers Make It Easy to Unsubscribe to Only Send to Your...

9 Tips For Choosing The Best Sales And Marketing Strategies For Your Team

by Rod Santomassimo | Dec 22, 2018 | Marketing, Strategies

There’s no doubt that CRE brokers need good sales and marketing strategies to close deals effectively with clients. Read on for nine tips to help you make the most out of your marketing budget. In this article: Know the Difference Between Sales and Marketing...

13 Tips For Dealing With Difficult People Without Turning Into One

by Rod Santomassimo | Dec 12, 2018 | Commercial Real Estate Lessons, Strategies

Learn how to properly negotiate and deal with difficult people in commercial real estate, without sacrificing your own principles. In this article: Stay Calm Learn to Listen Acknowledge the Problem Educate Your Clients Ask About Their Deadlines Be Both Available and...

15 Success Tips Famous Entrepreneurs Swear By

by Rod Santomassimo | Dec 4, 2018 | Commercial Real Estate Lessons, Commercial Real Estate Prospecting, Marketing, Productivity, Sales, Strategies, Success

While there is no one path to success, these tips from famous entrepreneurs should help you achieve success faster. The Secrets to Success That Famous Entrepreneurs Believe In 1. Follow Your Dreams and Work to Your Strengths “Empower yourself and realize the...
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