Just like that, 2018 came and went! To commemorate a wonderful year in CRE, we’ve gathered the best of the year. Keep reading for the best of 2018 from The Massimo Group.

Top Articles of 2018

 1. 3 Biggest Mistakes Brokers Make When Cold Calling

man picking up the phone | Best of 2018 on The Massimo Group

Before I begin these cold calling tips, I must clarify something first. What are “cold calls” in real estate, anyway? “Cold Calling” is an outdated and unproductive activity. At the Massimo Group, we focus on “Precision Prospecting Calls” and not “Cold Calls.” I only used the term “Cold Calling” in the title because that is what most are still doing. Click to read Cold Calling Tips.

2. Top Commercial Real Estate Brokerage Firm Rankings Show How The Market is Shifting

blocks on bills | Best of 2018 on The Massimo Group

Every year the National Real Estate Investor published its annual rankings of the top Commercial Real Estate firms in North America. Did you take the time to notice? If you examine the list of the top 60+ firms, you may see some trends that could impact your personal career. Click to read Top Real Estate Companies.

3. The 3 Ways To Build Your Prospecting Database

3 ways to build your prospecting database | Best of 2018 on The Massimo Group

Do you remember the second half of 2008 – when the economy completely tanked? You may recall how the sky was falling. Everything changed. Many in the CRE industry didn’t make it. Click to read Three Ways To Build Your Prospecting Database.

4. What To Do When Your Business Email System Is Hacked

man in black holding phone | Best of 2018 on The Massimo Group

This past Thursday afternoon I was taking some personal time and walking with my parents and son outside a lifestyle center when the calls started coming in. First from my sales director, then my assistant, both informing me our email account got hacked and we were not able to send, receive, or even access our emails. Soon came the calls from clients, prospects and friends calling me, sounding almost frightened, “Rod, did you send me this document, or is it spam?!” Click to read What To Do If Your Email Gets Hacked.

5. The 3 Ways To Build Your Commercial Real Estate Prospecting Database

prospect database | Best of 2018 on The Massimo Group

I am often asked the question: How do I find the numbers for the prospects I need to be calling? The answer is surprisingly simple.

How many of you remember the second half of 2008 – when the economy completely tanked? You may recall how the sky was falling. Everything changed. Many in the CRE industry didn’t make it. Click to read Three Ways To Build Your Commercial Real Estate Prospecting Database.

6. 3 Biggest Reasons People Pursue Commercial Real Estate Careers

The Boss | Best of 2018 on The Massimo Group

Discover the top three reasons why hundreds build commercial real estate careers each year. Click to read Commercial Real Estate Careers | Big Reasons Why People Pursue Them.

7. 3 Keys To A Stronger Market Presence That You Can Get Right Now

thought leadership | Best of 2018 on The Massimo Group

In our recent report, “The 7 Success Secrets of Market Leaders,” we identified 7 characteristics exhibited by market leaders. Knowing how you compare to these best practices will help you grow your business. Click to read Why Commercial Real Estate Marketing & Sales Need To Work Hand-In-Hand.

8. 2 Forms Of CRE Teams – Which One Is Best For You?

group of people raising right hand | Best of 2018 on The Massimo Group

Over the past three weeks, I have received scores of emails related to this Commercial Real Estate Team Series. Most of these questions were oriented around team structure and team compensation. If you have been participating in this series from the beginning, you have read how teams are a competitive advantage, the six fundamental shifts in our industry that require you to be part of a formal team, and the four main reasons people decide against working within a team environment. Click to read What Should Your Commercial Real Estate Teams Be?

9. 5 Tips For Creating Compelling Commercial Real Estate Blogs

Prospecting | Best of 2018 on The Massimo Group

As a CRE brokerage owner, you are an expert in your field. You also know that blogging is an important and powerful medium by which you can express and communicate your CRE management expertise. But you aren’t an online marketing consultant, nor do you want to be one, and blogging is something for which you have more questions than answers. Click to read How To Be One Of The Best Real Estate Blogs Out There.

10. Better Commercial Real Estate Business Tomorrow

5 things | Best of 2018 on The Massimo Group

You constantly hear it. You must work ON your business! It’s the mantra of every business guru, author, and successful business leader.

So, what the heck does this really mean, and what are some simple things you can do today to work ON your commercial real estate brokerage or mortgage brokerage business that will start paying significant dividends tomorrow? Click to read Better Commercial Real Estate Businesses.

Top Media of 2018

1. 15 Unspoken Rules Of Email That Everyone Needs To Follow

2. How to Get Your Leads to Call You Back

Infographic | How To Get Your Leads To Call You Back

Here we made a list of tips you can use to get your leads to reach out back to you. See how they can help you convert leads to clients. Click to read 10 Tips On How To Get Leads To Call Back.

3. 15 Unspoken Rules of Email That Everyone Needs to Follow

Infographic | 15 Unspoken Rules of Email That Everyone Needs to Follow

Good business email etiquette can help boost productivity, maintain good relationships, and get a point across. Follow these email tips to up your inbox game. Click to read The 17 Rules Of Email Etiquette.

4. How To Set Yourself Up For Success

Infographic | How To Set Yourself Up For Success

Check out the following keys that will help set you up for success. Click to read How To Set Yourself Up For Success.

That wraps up our 2018! We hope you had a wonderful year, too. What are your plans to make 2019 a success? Share them in the comments below!

Up Next: 8 Keys to High Commercial Real Estate Commissions – Part 1

Productivity In CRE
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