Don’t K-I-D Yourself! How To Apply Knowledge | Knowing Isn’t Doing

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Hi, this is Rod Santomassimo with the Massimo Minute, and today I want to talk about an important idea: knowing isn’t doing.

Knowing Isn’t Doing | Why You Need to Take Your Knowledge a Step Further and Do Something


KID: Knowledge Isn’t Doing

Let me ask, are you kidding me? Kidding. K-I-D. Don’t kid me. Don’t kid yourself. What do I mean by that? KID stands for “knowing isn’t doing.”

Whenever I go across the country and talk to prospects, a lot of people tell me, “I know what I need to do.”

“Well, that’s great, but are you doing it? Are you actually applying and implementing that knowledge?”

If you’re a lifelong learner—you’re reading books, going to courses, doing some training, whatever you’re doing—how you’re taking the information and transforming it to actual implementation is what’s important.


That’s what I want to talk about. Today my challenge to you is simple. Take some of that knowledge and apply it. Remember, knowing isn’t doing. Today, go out and do it.


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