Massimo Minute
Let me say something a little uncomfortable… Most commercial real estate brokers?They’re grinding harder than ever—yet still stuck.They’re saying “yes” to every deal and wondering
June 18, 2025
Let me say something a little uncomfortable… Most commercial real estate brokers?They’re grinding harder than ever—yet still stuck.They’re saying “yes” to every deal and wondering
What Writing Selling Buildings Reminded Me About My Prior Book Over the past two-plus years, I’ve spent over two hundred hours writing Selling Buildings, a
What’s the real reason most entrepreneurs stay stuck? It’s not fear. It’s not timing. It’s not capital. In this Massimo Minute, Rod Santomassimo breaks
What Every CRE Broker Should Know About AI in 2025 If you’ve spent any time on LinkedIn or X recently, you’d know that OpenAI recently
Addressing Market Uncertainty: Authority Brokers Lead, Not Linger Uncertainty. It’s the word we’re hearing everywhere lately—from media outlets to boardrooms, from TikTok feeds to trusted
Last week, “Coaching Knakal” launched – a short film showing how I’ve coached one of the country’s most respected commercial real estate brokers for the
How Commercial Real Estate Brokers Can Share More Value When Prospecting Are you a commercial real estate broker struggling to turn cold calls into real
What You Say First Matters More Than You Think I recently had a quick but powerful coaching session with Stan Klos, a sharp broker focused
If you’re a CRE broker, the way you structure your business could be draining thousands of dollars straight into the IRS’s pocket—money that should be
Are you presenting yourself as a commodity broker or a market authority? There’s one key difference: Authority brokers know their numbers—and use them to create
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Premier commercial real estate coaching and consulting organization in North America.