How Much Content Is Too Much?

The CRE professionals who leverage social media dominate their market. Yet so many folks are still sitting on the sidelines, overwhelmed, and unsure about what/how often they should post. So in today’s Massimo Minute, I’m sharing 2 simple strategies to identify...

What’s the ROI on Social Media in CRE?

Most CRE professionals are having a tough time producing an ROI with their social media. In fact, I hear brokers on a daily basis say that social media simply doesn’t work in CRE. In today’s Massimo Minute, a millennial brokerage owner is sharing the ROI he sees from...

Those Dang Kids Are Taking My Market Share

A few years ago, an irate CRE broker called me.  His old ways of prospecting weren’t working, and he was tired of losing assignments to younger brokers. He summed it up perfectly in one sentence —  “Those damn kids are taking my market share.” In today’s Massimo...
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