by Rod Santomassimo | Dec 3, 2018 | Hiring and HR, Organization, Owners & Managers
Groom your new employees to be great commercial real estate agents with these 9 keys to success. In this article: Create a Training Checklist Objectives Are Important Make a Sales Kit or a Training Guide Place Coaches or Mentors Educate Through Examples and Role-Plays... 
by Rod Santomassimo | Nov 23, 2018 | Owners & Managers, Productivity
It seems recently, there has been a flurry of information on the X number of things successful people do every morning, day, or whatever period you choose to insert. Admittedly, my first two books (yes, there is a third on the horizon) were based on the premise of... 
by Rod Santomassimo | Oct 15, 2018 | Commercial Real Estate Lessons, Motivation, Owners & Managers, Personal Marketing/Marketing Yourself
Implementing your learning is what separates successful people from the rest. Implementing the Lessons | Don’t Just Know Them – Do Them The Difference between Knowing and Doing This is Rod Santomassimo with the Massimo Minute, and I would like to talk about... 
by Rod Santomassimo | Oct 4, 2018 | Commercial Real Estate, Commercial Real Estate Lessons, Commercial Real Estate Prospecting, Commercial Real Estate Success, Owners & Managers, Prospecting, Sales, Sales Prospecting
Let’s face it, telephone prospecting is tough. Here are a few tried and tested tips to make your cold-calling game more successful. In this article: Don’t Be Afraid to Pick Up the Phone Call in Blocks of Time Call Similar Clients Together Call About... 
by Rod Santomassimo | Oct 2, 2018 | Commercial Real Estate, Commercial Real Estate Lessons, Commercial Real Estate Prospecting, Commercial Real Estate Success, Owners & Managers, Prospecting, Sales, Sales Prospecting
Most commercial real estate brokers find it challenging to make prospect calls. The calls are impersonal, boring, misguided and lackluster. If only they were aweful, as in full of awe, and not awful, as they tend to be. In this article: An AWEful Question Let Your... 
by Rod Santomassimo | Sep 25, 2018 | Commercial Real Estate Success, Marketing, Owners & Managers, Personal development, Productivity
As I noted in a previous blog, I had the privilege of presenting at CRE Tech Live – New York. During my 20-minute “Ted-Talk” like presentation, I shared how top producing brokers build their own dominant market presence. What Is A Commercial Real Estate Broker?... 
