Massimo Minute Overcoming The “I Need to Think About It” Objection How many times have you given a BOV, a pitch, a proposal for your listing, leasing or financing services only to hear those deflating six Read More » June 15, 2024
Massimo Minute The Worst Assumption a CRE Broker Can Make One of my mentors, the late, great Ralph Spencer, who was a pioneer in training commercial real estate agents, would always remind me of Read More » June 2, 2024
Massimo Minute The Worst F-Word in CRE Brokerage There is no doubt that there are lots of folks that use the “F-word” during their daily drive of pursuing and orchestrating a lease, sale Read More » May 25, 2024
Massimo Minute The Simplest Way to Improve Your CRE Brokerage Results I have one, albeit major, pet peeve when it comes to coaching commercial real estate brokers. And this one habit from our clients, and most Read More » May 18, 2024
Massimo Minute A Key CRE Broker Prospecting Mistake Prospecting, or really the lack of consistent and effective prospecting, is one of the greatest hinderances to one’s commercial real estate brokerage success. And there Read More » May 11, 2024
Massimo Minute CRE Broker Lessons from Arnold Swarzenegger Over the weekend I had the rare occasion to due some yard work. I generally outsource this stuff, simply because I know my hourly worth Read More » May 4, 2024
Massimo Minute Most CRE Brokers Pitches Suck – Here’s How to Fix It. One of the great joys of running the Massimo Group and having clients among the greatest brokerage firms in the world is that I get Read More » April 20, 2024
Massimo Minute Why Next Month Means Nothing We find that many commercial real estate brokers tend to focus on the short term, and more so, take short term perspectives about success. However, Read More » April 13, 2024
Massimo Minute Deal Phases of CRE Brokerage & Talents for Each The fact is that there are several phases of each deal in a commercial real estate brokerage transaction, and it would make sense that not Read More » April 6, 2024
Massimo Minute Master CRE Broker Shares What to Say on a Prospect Call Rob Powell is a CRE authority in New Mexico. Not only is he the CEO of Resolute RE, a strong, multi-locational regional brokerage firm, he Read More » March 30, 2024