Are you presenting yourself as a commodity broker or a market authority?
There’s one key difference: Authority brokers know their numbers—and use them to create instant credibility.
🔹 Imagine this scenario:
A client asks how many transactions you’ve done. Do you say, “I’ve done a lot”?
Or do you say, “I’ve completed 283 transactions totaling $253 million in volume”?
Which answer commands more respect? Which one makes you the go-to expert?
✅ Numbers = Credibility
✅ Numbers = Authority
✅ Numbers = More Clients Who Trust You
It doesn’t matter if you’ve been in the business for one year or twenty—you MUST know your numbers. Be specific. Be precise. Be undeniable.
So here’s your homework: What’s your number?
How many deals? What’s your total transaction value? How much space have you leased?
Don’t just tell prospects what you do—prove it with the numbers that back you up.
In this video, I share with our of our Massimo Coaching Clients why it’s important to know this vital piece of information. Your success starts with knowing your business better than anyone else. Step up and be the CRE expert your market needs.
Let’s Move Forward, Together!
Rod Santomassimo
Founder and President
The Massimo Group
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