If you service the commercial real estate industry, like me, then you probably read the National Real Estate Investor magazine, or view their online publication at NREIOnline. If you don’t, I would highly recommend this become part of your monthly required reading list.

The news shared is valuable to investors, banks, mortgage brokers, property managers, title companies, tax assessors and yet, commercial real estate brokers.

This month’s edition shared several key stories, which have a direct impact on the commercial real estate broker, and your ability to find, win and fulfill new business opportunities.  I have highlighted some of these for you.

Here are just a few nuggets for your brokerage pursuits, as reported in the September issue of National Real Estate Investor:

Investor Group Tiger 21 reports it’s high net worth clients’ exposure to real estate made up 33% of their allocations in the second quarter of 2017.  33! Cheese and crackers!  Think about this regarding how you address your clients and where their real estate asset allocations are segmented.  Leverage this as your communication and education of the current market and identification of investment opportunities other than private and public equities, bonds and cash.

Suburban multifamily and office buildings posted stronger year-over-year rent growth in the first quarter than assets in Central Business Districts, according to CoStar.   In fact, in the multifamily sector the growth was over twice as much (2.6% to 1.2%).  Multi-family assets remain an attractive investment allocation – and for those in suburban markets, use this data point to boost your property listings or get those hesitant buyers of the fence.

Top cities for projected job growth over the next 2 years are New York and Dallas (according to Moody’s Analytics).  Followed by LA, Atlanta, Chicago, Phoenix and D.C.  Job growth suggests stabilization and security.  Find out where your city ranks and use this in your brokerage pursuits.

Bank branches are the next goldmine for investors. With the projected closings of 100’s of bank locations nationwide, these prime locations are great sites for restaurants, dry cleaners, law firms, medical practices, coffee houses and the like.  Start exploring all the bank branches in your community, find out which locations are targeted for closing and proactively find investors and/or tenants to take advantage of this change in the consumer banking industry.

Are you looking more opportunities to leverage your brokerage practice? Join Rod Santomassimo on October 5th at 1:00pm EST for our next FREE Master Class – ’11 Secrets to Maximize Commissions in Q4 2017′. As this year draws to a close, learn to position yourself for maximum commissions, plus get a free copy of Rod’s new book – ‘Building Wealth Beyond the Commission’! Limited seats are available, to register for yours today CLICK HERE.

Recent Posts

RECon 2018 Review – 3 Glaring Negatives

This week I made my annual trek to Las Vegas for the greatest commercial real estate show on earth. ICSC’s RECon 2018 had all the pomp and circumstance as the last 7 years (my consecutive attendance streak), including: the big booths, extravagant parties (shout out to...

The 5 Pillars to Grow a Great CRE Business

When I was running my own commercial real estate firm, I was busy. I would characterize most days as chaotic. Even when I did have a plan for the day, distractions, interruptions, and opportunities would appear from nowhere and knock me off course. I had bought into...

A Simple Yet Powerful CRE Marketing Tool

The following blog post is from HBS Resources President and Massimo Group coach, Blaine Strickland. I am thrilled to share that Blaine has just launched his first book, Thrive: Ten Prescriptions for Exceptional Performance as a Commercial Real Estate Agent. In today’s...

How to Find Your Specialty with 3 Questions

I am continually surprised by Commercial Real Estate brokers who lack a specialty. All top performers in CRE have a specialty. Yet, those mired in mediocrity refuse to hone in on what they can be awesome at doing. In fact, business owners of all kinds often have this...

4 Ways To Make Telephone Prospecting Easy

I once worked with a commercial real estate brokerage manager who said there were two types of people in the world – those that didn’t like to cold call, and those that lie about liking cold calling. He might have overstated his point a bit, but he does have a point....

Here’s My Weekly Plan for Maximum Results

With our coaching clients, we implement a productivity program - appropriately termed I.P.A.I.D.™. This process allows them to look back at every day and answer “yes” to the question: “Was I paid today?” I also use this approach in planning for my week. Every Sunday...