A few years ago, an irate CRE broker called me.
His old ways of prospecting weren’t working, and he was tired of losing assignments to younger brokers. He summed it up perfectly in one sentence —
“Those damn kids are taking my market share.”
In today’s Massimo Minute, I’m sitting down with Mathew Laborde — one of those “damn kids” who’s using social media to dominate his market.
Here’s what we cover:
1: How a millennial brokerage owner is dominating his market by leveraging social media
2: How George (18 months in the business) has the 2nd most office listings in his market
3: How Will (8 months in the business) has the 2nd most retail listings in his market
4: How Mark (only 5 months out of college) has the most multi-family listings in his market