A few years ago, an irate CRE broker called me.
His old ways of prospecting weren’t working, and he was tired of losing assignments to younger brokers. He summed it up perfectly in one sentence —
“Those damn kids are taking my market share.”
In today’s Massimo Minute, I’m sitting down with Mathew Laborde — one of those “damn kids” who’s using social media to dominate his market.
Here’s what we cover:
1: How a millennial brokerage owner is dominating his market by leveraging social media
2: How George (18 months in the business) has the 2nd most office listings in his market
3: How Will (8 months in the business) has the 2nd most retail listings in his market
4: How Mark (only 5 months out of college) has the most multi-family listings in his market
![KID Launch](https://massimo-group.com/wp-content/uploads/2020/04/Massimo.Coach-Blog-Post.jpg")
Eye opener for any veteran in the business. There are new guys/gals coming into the business everyday creating big-time marketing presence. In many cases perception is reality and these “dang kids” are going to grab market share in front of your very eyes…I would suggest to all my veteran real estate practitioners to either partner with these “dang kids” or quickly ramp your real estate game going forward. This next year (2020) is going to be very interesting. Best of luck.
Thank you Mac. I couldn’t agree more.