by Rod Santomassimo | Apr 30, 2022 | Massimo Minute
In this week’s Massimo Minute, I will share how not to let the size of a project stop you from achieving a great result. Whether it’s a new listing, a new prospecting campaign, or maybe a new marketing initiative, the starting of a project can be daunting when you...
by Rod Santomassimo | Apr 23, 2022 | Massimo Minute
In this week’s Massimo Minute, I will share the 2 most important questions commercial real estate brokers must ask themselves, and why most do not. Everyone who claims to be a commercial real estate agent or broker has elected to make CRE the vehicle to build the...
by Rod Santomassimo | Apr 16, 2022 | Massimo Minute
In this week’s Massimo Minute, I share a recent group coaching session where I was asked about how artificial intelligence will impact CRE. The fact is that artificial intelligence is already here, and specifically for commercial real estate agents and brokers, the...
by Rod Santomassimo | Apr 10, 2022 | Massimo Minute
In this week’s Massimo Minute, I describe the one CRE secret I wish I know when I was 30. I have made so many mistakes in my commercial real estate career, but none more than when I was 30. When I was 30 years old, it was 1993, and the market was beginning to...
by Rod Santomassimo | Mar 30, 2022 | Massimo Minute
In this week’s Massimo Minute I describe the one question you should never ask when prospecting. We actually used to tell people to ask this question because, in many other circumstances, it’s a great question. After research and input from other successful sales...
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