It has to be the number one question you get as a commercial real estate professional, “How is the market?”  Most of the time folks are asking simply to spur a conversation; however, sometimes those inquiring really want to know.  If you are like the average responder, you will use one worded answers such as “OK” or “fine” or really explain the market by saying, “It could be better”.  Generally, those that answer as such are either too naïve to truly understand what is going on in the market or worse, under the false impression that they can’t control any market factor.

In today’s video,  I will share with you which market factors you can control.  And the next time you are asked about the market, your initial answer will be “Couldn’t be better”, regardless of external market conditions.