A trusted colleague once told me there are 2 kinds of brokers: those who want to be famous and those that simply want to be rich. Perhaps that was an extreme description as I headed out to manage individual brokers, but I find most fall somewhere in between.
So I read, with great interest, the recent surveys on commercial real estate firms fame and fortune:
- The News Funnels shared this results for its survey of Commercial Real Estate Firms with Top Media Presence
- Mike Lipsey authored his annual CRE Top Brand Survey, and finally
- I reviewed the most recent (2015) National Real Estate Investor survey of Top Brokers, based on total global transaction volume (this version did not aggregate the DTZ and Cush Wake figures)
Here are my findings from the surveys:
- Some firms are famous, but not necessary rich, well rich in comparison to others. Firms such as NAI Global, which is in the top five of both “Fame” surveys, and SVN, in the top 7, however each ranks #12 and #16 in the “fortune” survey (NREI) respectively.
- Newmark Grubb Knight and Frank ranks #3 in earnings, however #10 and #11 in the respective presence surveys. Meanwhile iCORE Global, did not even make the Top 20 of Lipsey’s Brand survey, however it ranked #8 in total global earnings.
- So who has the fame and the fortune? CBRE, Colliers, Cushman& Wakefield and JLL.
So, if you are on your own, how does this apply to you? Is your market presence driving opportunities to you and converting into commissions? Are you leveraging your successful transactions, marketing them and enhancing your presence based off of our good fortune?
Fame and Fortune, could you personally have both? Of course you can! First you need to become more valuable to your audience.
Speaking of becoming more valuable, for the first time ever, we have packed up our books, videos and webinars so you can make the most out of these summer months. Click here to learn more about this once a year offering. I promise, it won’t cost you a fortune, and it might just make you famous!