The First Step In Building Your Commercial Real Estate Prospecting Playbook — Your Avatar

The First Step In Building Your Commercial Real Estate Prospecting Playbook — Your Avatar

This past weekend we held our second live event, the Massimo Immersion – Your 2018 Prospecting Playbook in the last 6 months. As with the November event, this May event drew a full house of dedicated commercial real estate brokers and agents from across the country...
The 3 Qualifying Questions for Your Commercial Real Estate Prospects

The 3 Qualifying Questions for Your Commercial Real Estate Prospects

Ideally, you are spending some time this week on your prospect efforts — whether it be calls, letters, or meetings. You believe your goal is to secure as many meetings as you can, in the hopes of converting these prospects into clients. I would suggest this is...
5 Tips For Creating Compelling Commercial Real Estate Blogs

5 Tips For Creating Compelling Commercial Real Estate Blogs

BY GUEST BLOGGER, GREG SCHRAFF OF DIGETRY.COM As a CRE brokerage owner, you are an expert in your field. You also know that blogging is an important and powerful medium by which you can express and communication your CRE management expertise. But you aren’t an...
The Answer To The Biggest Commercial Real Estate Marketing Challenge

The Answer To The Biggest Commercial Real Estate Marketing Challenge

BY GUEST BLOGGER, GREG SCHRAFF OF DIGETRY.COM The main Commercial Real Estate marketing challenge faced by brokerage owners and agents today is how to cut through the clutter and (not only) reach your target audience, but actually be heard. Before we get to the...
The 4 Tactics Top Producers Use to Prospect Better than You

The 4 Tactics Top Producers Use to Prospect Better than You

I remember when I was still a commercial real estate broker. Every Monday started with high hopes. I was going to find new leads, full of my ideal prospects. My prospecting system was going to work this time. In fact, this was going to be the week that I executed my...
Avoid This 1 Mistake Or Your Prospects Will Tune You Out

Avoid This 1 Mistake Or Your Prospects Will Tune You Out

Hillary Clinton. Do I have your attention now? Half of you will feel disgusted, others elated. Regardless, the name draws emotion. Today, I want to talk about your personal messaging, not politics. Although, I will use a political example to assist in my message....