3 Steps to Better Utilizing Your Time for Higher Commissions

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As a broker, your most valuable commodity is your time. Imagine what you could do with an extra hour a day. How many prospects could you call? Or meet with? With an extra hour, could you find more buyers for your deals? The great thing is that you probably have an extra hour every day, and you don’t have to work more hours to gain that time. You just need to use the time you have more strategically.


1) Do one thing at a time.

The ability to multitask is a key skill for brokers, but studies show that people are most productive when they focus on doing just one thing. When it’s time to prospect, just prospect. When you’re working on marketing materials, do that. The more you compartmentalize your time, the more you’ll get done.

2) Leverage staff wisely.

Many brokers try to give the tasks they don’t enjoy doing to their staff. Instead, use your staff to do the tasks that consume the most time and have the least positive impact on your business. If you need more staff, bring them aboard. Every hour of their time that you buy frees up a valuable hour of yours.

3) Choose clients wisely.

It’s important to build a pipeline that includes both high-probability clients and those that you maintain long-term relationships with for future business. However, some clients are simply not good uses of your time. Consider sharing them with other team members or with your junior agents so that you can gain some of the financial benefit of the relationship that you built without having to spend an inordinate amount of time with them.

These tips just scratch the surface of what you can do to leverage your time better. Maximizing your time does more than just giving you more ability to make money. It also helps you to develop a better work-life balance and have more opportunities to enjoy your success.


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