The 4 Stages of Every CRE Broker
For years, I’ve tried to get a clear picture of where every broker is on their professional journey.
At first, I thought it would be simple. That you could divide the industry into two groups, those who win and those who don’t.
But after coaching thousands of brokers across every market, it became obvious that it isn’t that black and white. Most brokers exist somewhere in between. They’re capable, intelligent, and driven, but they’re held back by one thing: where they are in their own growth cycle.
That’s why we built the CRE Broker Ascension Model™. It’s the clearest way to see where you stand today, and more importantly, what it will take to move higher.
The Four Levels of CRE Growth
The Spectator (Red Zone)
Spectators are present, but not engaged.
We talked about this in detail last week, but these brokers react to the market rather than shaping it. They believe that success depends on external conditions rather than internal decisions.
Truth: If you think the market controls your destiny, it will.
All CRE Brokers who interact with us at the Massimo Group have moved past this stage, into The Believer.
The Believer (Amber Zone)
Believers have potential. They’re capable and they know it. Many of our coaching clients come to us in this exact state. They’ve closed deals, built momentum, and started seeing results.
BUT… they’re still caught in dependency. They act like solopreneurs when they should be business builders.
They believe in success, but haven’t yet taken ownership of it.
The shift happens when they realise it’s not the market that determines their success.
It’s them.
The Producer (Light Green Zone)
This is where high-end brokers spend their careers. They’re consistent, profitable, and respected. Their clients know their names. Their brokers trust them. They’ve built their digital, personal, and physical presence over years of hard work.
But there’s a trap here. It’s called the Comfort Line.
Producers start saying things like “I’m fine,” or “I’m good enough.” They stop questioning what more might be possible.
And while they think they’re secure, they’re actually at risk of sliding backwards.
The market evolves, technology shifts, and new players enter. Those who stay comfortable fall behind.
The Authority (Dark Green Zone)
Authorities live at the top of the model. They’re the trusted voices in their markets.
They set the tone for what good brokerage looks like.
They’re the ones clients seek out by name.
Authorities are never satisfied. They don’t rest on what worked last year. They keep refining, learning, and improving.
And because of that, they attract the best clients, the biggest opportunities, and the highest margins.
Your Challenge This Week
Look at the Ascension Model again.
Wherever you are on your journey, ask yourself this:
“Where am I playing it safe? What am I pretending not to know?”
Then decide… what choice will I make that moves me closer to becoming an Authority?
Growth is a decision, and every broker makes that decision daily. You’d be surprised how quickly you can start climbing your way up this pyramid once you constantly ask yourself these questions.
Learn From The Top of The Brokerage Pyramid
On November 19th, I’m gathering 11 of the top CRE professionals in the world for the Global CRE Broker Virtual Summit.
They’ll share exactly how they built authority in their markets, created systems that run without chaos, and developed relationships that compound for decades.
If you’re serious about growing beyond “fine” and into full market authority, this is your chance.
SECURE MORE MEETINGS, WIN MORE EXCLUSIVES, EARN MORE MONEY – GUARANTEED
LESS THAN 3 WEEKS AWAY – REGISTER TODAY. WWWW.CRESUCCESS.COM
Join us and learn how to adopt the mindset, confidence, and habits that separate top producers from everyone else.
👉 Click here to learn more about the event + our money-back guarantee.
