Commercial Real Estate Blog
CRE BROKERS: 6 Steps to LinkedIn Success A decade ago, LinkedIn felt like a forgotten social network. Having been on the platform since April 19,
August 18, 2025
CRE BROKERS: 6 Steps to LinkedIn Success A decade ago, LinkedIn felt like a forgotten social network. Having been on the platform since April 19,
The Secret Weapon to Cracking Tough Prospects When you’re cold calling a potential client, you’ve got less than 10 seconds to make an impact. That
If you’ve been in the CRE world long enough, you’ve seen the numbers. The majority of brokers don’t make it past five years. You’ve probably
How a 27-Second Pitch Can Win the Meeting (and $500K in Value) Why Brokers Lose Meetings Before They Even Begin Commercial real estate is competitive.
How a 27-Second Cold Call Script Can Transform Your Prospecting Game The Problem with Most CRE Cold Calls Let’s be honest: most brokers call prospects
The 5 Directions Of A CRE Broker’s Prospect Call (And How to Handle Each One Like A Pro) Last week’s newsletter was one
Can I have 3 minutes of your time? Why 3 minutes? Because I timed this email. That’s how long it will take you to read.
Introduction: Why Most Brokers Get It Wrong It’s a line you’ve said a thousand times: “Hi, I’m just calling to see how I can help…”And
17 Years Later: 3 Actionable Lessons for CRE Brokers By Rod Santomassimo, Founder, The Massimo Group A Milestone Moment Last week, I shared a personal
The Numbers Never Lie – And Neither Should You Why Every CRE Broker Must Know Their Stats Let me ask you a simple question:How many