Commercial Real Estate Blog

Stop Leaving Money on the Table: 3 Proven CRE Strategies to Multiply Your Commissions Without Working More

December 30, 2025

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Stop Leaving Money on the Table: 3 Proven CRE Strategies to Multiply Your CRE Commissions without Working More

Are you an experienced commercial real estate broker still stuck chasing every deal, competing on price, and working 50+ hours a week?
If so, you may be unknowingly capping your income—and it’s time to fix that.

In this post, we’ll reveal the 3 strategic shifts that top commercial brokers use to multiply commissions by up to 7x—without burning out or cold calling more.

These aren’t theories. These are the exact systems used by our clients at the Massimo Group, the #1 coaching organization for CRE brokers in North America.

🧱 The Real Problem: The Transaction Treadmill

Let’s paint a familiar picture.

15 years in the business
$300K+ in GCI
Constantly hustling for the next deal
Rarely taking time off
No real scalability in sight

Sound like you?

We call this the Transaction Treadmill—working harder and harder for incrementally better results. But here’s the kicker…

Brokers with the same experience, fewer deals, and fewer hours are earning $800K to $1.2M+ annually.

How?

Strategy.

🔺 The Commission Multiplier: The CRE Authority Triangle™

To break free from the treadmill and multiply your income, you must make 3 essential shifts.

✅ 1. Go from Generalist to Specialist

You can’t be the “retail guy,” “office broker,” or “industrial jack-of-all-trades” anymore.

The market doesn’t reward generalists.
It rewards hyper-specialized experts.

Examples:

Medical office buildings in Midtown
Tenant rep for law firms in Downtown
Industrial facilities over 50K SF in Inland Empire

When you become the go-to expert, price no longer becomes the primary driver. You command higher fees, better clients, and more exclusives.

🎯 Niching down doesn’t limit you. It liberates you from low-value work.

✅ 2. Build a Relationship Monopoly

Want more deals with less prospecting?

Stop chasing. Start attracting.

Top CRE brokers build what we call a “Relationship Monopoly.” They stay top-of-mind with past clients, referral partners, and industry contacts using value-driven outreach:

Market updates
Strategic introductions
Deal flow intel
Thought leadership

This turns inactive clients into repeat dealmakers. In fact, our data shows that inactive clients are the #2 source of new CRE opportunities.

🔁 Relationships are scalable. Cold calling isn’t.

✅ 3. Deliver Conscious-Level Service

This isn’t about working harder. It’s about working smarter—with better systems, processes, and delivery.

Top brokers don’t charge market commissions. That’s for average players.
They charge premium fees and justify them with unmatched service:

Data-backed advice
Process-driven execution
Proactive communication
Strategic insight

Our coaching clients get paid more because they give more, and their referrals skyrocket as a result.

💡 Real Results: What This Looks Like in Action

Here’s what happens when these shifts are applied:

Bob Knakal, Chairman of BKREA, credits our systems for taking his already-thriving business to levels “he never thought possible.”
Alan Buchanan, a seasoned broker, quadrupled his income after coaching with us.
Collectively, our clients closed over $24.6 billion in volume last year.

⚠️ Why This Matters Now More Than Ever

The CRE industry is in flux:

AI is transforming client expectations
Big firms are consolidating
Sophisticated buyers demand more
Interest rates and market shifts are squeezing margins

Those who evolve will dominate. Those who don’t will disappear.

🎥 Want to See Exactly How It Works?

We created a short, 10-minute video that breaks it all down for you—including the CRE Authority Triangle™, real case studies, and exact steps to get started.

🔗 👉 Watch the Free Commission Multiplier Video Now