In today’s Massimo Minute, we’re going over the action items that will have the greatest impact on your income AND take the least amount of time to implement.
The 3 Action Items Mentioned in Today’s Massimo Minute:
#1: Respect and manage your time.
Without a doubt, knowing how to schedule your week (and being disciplined about how you spend your week) will have the biggest impact on your bottom line.
Every Friday afternoon or Sunday evening, you should block off time in your week for prospecting, marketing, client work, and whatever revenue generating jobs need to get done. You must block and protect those specific times in your calendar.
Additionally, you need to have plenty of white space. You will get interrupted. Often times, folks fail to account for interruptions, so they end up scheduling 8 hours of work that take 12+ hours to do each day.
On the other end of the spectrum, there are folks who don’t prepare at all. They’re not quite sure what they should be doing each day… Their entire calendar is open for interruptions. They get to the office, and every day feels chaotic and unproductive.
#2: Implement a client retention and expansion program.
What are you doing for your clients? I’m talking about your inactive clients (commonly called “past clients”). Are you letting them die on the vine or get picked by your competition?
Or are you putting together a specific retention and expansion program? Your “past clients” should be clients of yours for life.
If you’re struggling to put together a client retention and expansion program, you need to join us on April 11th in Newport Beach, CA. We’ll help you create your own personal prospecting playbook (yes, you absolutely need to spend time prospecting in your pool of inactive/past clients).
By the end of this 1-day event on April 11th, you’ll know exactly who to call, what to say, and how to ask for the business you deserve.
On the other hand, if you don’t create this playbook properly, you’re leaving hundreds of thousands, if not millions, on the table each year.
#3: Ask for referrals the right way.
Are you actively (and consistently) asking for referrals?
Every time you have a conversation with an associate or a client you should be asking for referrals. Will you get a few noes? Of course. Will you also get a lot of yesses? Absolutely.
Simply say, “Hey, I know we’re seeing success together. I know you’re seeing the transformation from point A to point B. Is there anyone else that you know that we can help get there?” They’re going to give you some names. You just need to ask.
That’s it for today’s Massimo Minute. Over the next few sessions, I’m going to give you at least 10 more ideas to implement right away, so you can make this your best year yet.
Let’s move forward!
Get an inside look at our last live event in Dallas — Learn how to engage your “past” clients