by Rod Santomassimo | Feb 27, 2019 | Commercial Real Estate Success, Personal Marketing/Marketing Yourself, Prospecting, Sales, Sales Prospecting
You are gearing up for the big day. You have memorized backwards and forwards every detail of the property you are marketing. Surely anyone would be compelled to buy from someone so knowledgeable. About 10 minutes into your pitch, the prospect interrupts you to thank... 
by Rod Santomassimo | Dec 31, 2018 | Commercial Real Estate Success, Motivation, Organization
If you’re looking for ways to improve your business, increase productivity, boost revenue, and have more overall success, one thing makes a difference: people working together. In this article: The Essence of Teamwork in a CRE Business What Does Teamwork in the... 
by Rod Santomassimo | Dec 24, 2018 | Commercial Real Estate, Motivation
Ethical principles for CRE brokers are important not just for each individual working in the industry, but also for society and the economy as a whole. In this article: The Golden Rule: The Essence of Ethical Behavior A Real Estate Broker Should Be Open About... 
by Rod Santomassimo | Dec 12, 2018 | Commercial Real Estate Lessons, Strategies
Learn how to properly negotiate and deal with difficult people in commercial real estate, without sacrificing your own principles. In this article: Stay Calm Learn to Listen Acknowledge the Problem Educate Your Clients Ask About Their Deadlines Be Both Available and... 
by Rod Santomassimo | Oct 17, 2018 | Personal Marketing/Marketing Yourself, Prospecting, Strategies
Check out these witty real estate-inspired Halloween costumes ideas for adults to try this coming holiday. 8 Halloween Costumes Ideas for Adults Who Love Real Estate 1. Elizabeth Banks From Realtor.com App Commercials We’re sure you’re familiar with the... 
by Rod Santomassimo | Oct 15, 2018 | Commercial Real Estate Lessons, Motivation, Owners & Managers, Personal Marketing/Marketing Yourself
Implementing your learning is what separates successful people from the rest. Implementing the Lessons | Don’t Just Know Them – Do Them The Difference between Knowing and Doing This is Rod Santomassimo with the Massimo Minute, and I would like to talk about... 