Massimo Minute
Why Specificity Sells: The $4.21 Million Lesson Every CRE Broker Needs to Learn Commercial Real Estate Prospecting Tip: Lead with Real Numbers, Not Ranges In
July 3, 2025
Why Specificity Sells: The $4.21 Million Lesson Every CRE Broker Needs to Learn Commercial Real Estate Prospecting Tip: Lead with Real Numbers, Not Ranges In
The Secret Sales Habit Most Brokers Ignore (That Top Producers Swear By) Let me ask you something… Before you jump on a prospecting call or
Let me say something a little uncomfortable… Most commercial real estate brokers?They’re grinding harder than ever—yet still stuck.They’re saying “yes” to every deal and wondering
What Writing Selling Buildings Reminded Me About My Prior Book Over the past two-plus years, I’ve spent over two hundred hours writing Selling Buildings, a
What’s the real reason most entrepreneurs stay stuck? It’s not fear. It’s not timing. It’s not capital. In this Massimo Minute, Rod Santomassimo breaks
What Every CRE Broker Should Know About AI in 2025 If you’ve spent any time on LinkedIn or X recently, you’d know that OpenAI recently
Addressing Market Uncertainty: Authority Brokers Lead, Not Linger Uncertainty. It’s the word we’re hearing everywhere lately—from media outlets to boardrooms, from TikTok feeds to trusted
Last week, “Coaching Knakal” launched – a short film showing how I’ve coached one of the country’s most respected commercial real estate brokers for the
How Commercial Real Estate Brokers Can Share More Value When Prospecting Are you a commercial real estate broker struggling to turn cold calls into real
What You Say First Matters More Than You Think I recently had a quick but powerful coaching session with Stan Klos, a sharp broker focused