Massimo Minute
The Secret Weapon to Cracking Tough Prospects When you’re cold calling a potential client, you’ve got less than 10 seconds to make an impact. That
August 12, 2025
The Secret Weapon to Cracking Tough Prospects When you’re cold calling a potential client, you’ve got less than 10 seconds to make an impact. That
How a 27-Second Pitch Can Win the Meeting (and $500K in Value) Why Brokers Lose Meetings Before They Even Begin Commercial real estate is competitive.
How a 27-Second Cold Call Script Can Transform Your Prospecting Game The Problem with Most CRE Cold Calls Let’s be honest: most brokers call prospects
Introduction: Why Most Brokers Get It Wrong It’s a line you’ve said a thousand times: “Hi, I’m just calling to see how I can help…”And
The Numbers Never Lie – And Neither Should You Why Every CRE Broker Must Know Their Stats Let me ask you a simple question:How many
Why Specificity Sells: The $4.21 Million Lesson Every CRE Broker Needs to Learn Commercial Real Estate Prospecting Tip: Lead with Real Numbers, Not Ranges In
The Secret Sales Habit Most Brokers Ignore (That Top Producers Swear By) Let me ask you something… Before you jump on a prospecting call or
Let me say something a little uncomfortable… Most commercial real estate brokers?They’re grinding harder than ever—yet still stuck.They’re saying “yes” to every deal and wondering
What Writing Selling Buildings Reminded Me About My Prior Book Over the past two-plus years, I’ve spent over two hundred hours writing Selling Buildings, a
What’s the real reason most entrepreneurs stay stuck? It’s not fear. It’s not timing. It’s not capital. In this Massimo Minute, Rod Santomassimo breaks