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Massimo Group coaching session with commercial real estate professionals in a strategy meeting room, featuring a presenter in front of a screen titled 'Meet Massimo’s Leadership Team.' Text overlay reads: '17 Years Later: 3 Actionable Lessons for CRE Brokers.

17 Years Later: 3 Actionable Lessons for CRE Brokers

July 17, 2025 No Comments

17 Years Later: 3 Actionable Lessons for CRE Brokers By Rod Santomassimo, Founder, The Massimo Group A Milestone Moment Last week, I shared a personal

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Smiling professional woman leaning on a desk in front of a computer with the Massimo Group logo. Bold text reads: 'Why Every CRE Broker Must Know Their Numbers.' A red 'Watch Now' button and a blue hashtag label '#MassimoMinute' appear on a dark textured background.

Why Every CRE Broker Must Know Their Numbers

July 13, 2025 No Comments

The Numbers Never Lie – And Neither Should You Why Every CRE Broker Must Know Their Stats Let me ask you a simple question:How many

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The Million Dollar Mistake Brokers Keep Making

July 3, 2025 No Comments

Why Specificity Sells: The $4.21 Million Lesson Every CRE Broker Needs to Learn Commercial Real Estate Prospecting Tip: Lead with Real Numbers, Not Ranges In

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The 2 Persuasion Levers Every CRE Broker Should Try

June 30, 2025 No Comments

As a lifelong student of business (and someone who’s worn the hats of author, broker, owner, consultant, and founder), I’ve seen this truth hold across

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A promotional graphic from The Massimo Group featuring a man in a suit holding a paper with a large question mark over his face. Text reads: “@MassimoGroup – The One Daily Ritual Top CRE Brokers Use (Are You Doing This?)” with a red “Watch Now” button. The background includes a black hexagonal pattern and the Massimo Group logo with the tagline “The #1 CRE Broker Coaching Organization in the World.”

The One Daily Ritual Top CRE Brokers Use (Are You Doing This?)

June 26, 2025 No Comments

The Secret Sales Habit Most Brokers Ignore (That Top Producers Swear By) Let me ask you something… Before you jump on a prospecting call or

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Specialization: Why you need it and how to get it Man in a suit Massimo group

Specialization: Why You Need It & How to Get It

June 18, 2025 No Comments

Let me say something a little uncomfortable… Most commercial real estate brokers?They’re grinding harder than ever—yet still stuck.They’re saying “yes” to every deal and wondering

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