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Graphic featuring Rod Santomassimo and the Massimo Group logo with headline: The 5 Directions Of A CRE Broker's Prospect Call (And How To Handle Each One Like A Pro).

5 Directions of a CRE Prospect Call

November 11, 2026 No Comments

5 Directions of a CRE Prospect Call (And How to Handle Each One Like A Pro) Cold calling in commercial real estate (CRE) often feels

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Graphic featuring Rod Santomassimo and the Massimo Group logo with headline: CRE Brokers: Try This 27 Second Prospecting Hack.

CRE Brokers: Try This 27 Second Prospecting Hack

November 6, 2026 No Comments

CRE Brokers: Try This 27 Second Prospecting Hack Can I have 3 minutes of your time?   Why 3 minutes? Because I timed this email.

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Graphic featuring Rod Santomassimo and the Massimo Group logo with headline: AI for Commercial Real Estate Brokers: 7 Jobs to Assign Inside Your Brokerage.

AI for Commercial Real Estate Brokers: 7 Jobs to Assign Inside Your Brokerage

November 5, 2026 No Comments

AI for Commercial Real Estate Brokers: 7 Jobs to Assign Inside Your Brokerage The most effective way for commercial real estate brokers to use AI

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Massimo Group graphic featuring Rod Santomassimo and title text: How Commercial Real Estate Brokers Turn Market Data Into Exclusive Assignments.

How Commercial Real Estate Brokers Turn Market Data Into Exclusive Assignments

October 29, 2026 No Comments

How Commercial Real Estate Brokers Turn Market Data Into Exclusive Assignments Commercial real estate brokers have access to an extraordinary amount of market information. Comparable

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Graphic featuring the Massimo Group logo and the headline: CRE Brokers: Nothing moves a hesitant prospect like this.

CRE Brokers: Nothing Moves a Hesitant Prospect Like This

October 28, 2026 No Comments

CRE Brokers: Nothing Moves a Hesitant Prospect Like This Last week, I broke down the first two persuasion levers every CRE Broker should be using

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Promotional thumbnail with a blue digital network background and Massimo Group logo, featuring a commercial real estate professional in a suit next to the title text: "Five Questions That Move Stalled CRE Prospects Toward a Decision."

Five Questions That Move Stalled CRE Prospects Toward a Decision

October 23, 2026 No Comments

Five Questions That Move Stalled CRE Prospects Toward a Decision You have a qualified commercial real estate prospect. The conversation has gone well. You’ve established

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