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Strategic business graphic addressing family perspectives on commercial real estate broker success.

The 5 Questions Every Commercial Real Estate Broker’s Family Is Quietly Asking

August 6, 2026 No Comments

The 5 Questions Every Commercial Real Estate Broker’s Family Is Quietly Asking Success in commercial real estate is often measured by production. Annual volume. Market

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Strategic business graphic highlighting key strategies and discussions around commercial real estate broker commission rates.

Let’s Talk CRE Broker Commission Rates

August 3, 2026 No Comments

Let’s Talk CRE Broker Commission Rates If you’re truly committed to commercial real estate, you made a choice, a deliberate election to: Pay your bills

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Strategic business graphic showing three major business structure mistakes that cost commercial real estate brokers money and long-term growth.

The Three Business Structure Mistakes That Cost Commercial Real Estate Brokers the Most

July 30, 2026 No Comments

The Three Business Structure Mistakes That Cost Commercial Real Estate Brokers the Most Successful commercial real estate brokers spend years building production. What often receives

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The Do's and Don'ts of Hiring in Commercial Real Estate.1 Organization: The Massimo Group, described as the #1 CRE Broker Coaching Organization in the World.1 Visual Elements: Two people shaking hands in a professional setting, with one person holding a document labeled "RESUME".

The Do’s and Don’ts of Hiring in Commercial Real Estate

July 27, 2026 No Comments

The Do’s and Don’ts of Hiring in Commercial Real Estate   The World Cup Final was a few weeks ago, and if there’s one takeaway

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Strategic business development graphic showing five key decisions for building a scalable commercial real estate business versus remaining busy.

Busy Is Not a Business Strategy: Five Decisions That Build a Scalable Commercial Real Estate Business

July 23, 2026 No Comments

Busy Is Not a Business Strategy: Five Decisions That Build a Scalable Commercial Real Estate Business Every successful commercial real estate broker knows what it

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Graphic banner titled "The Key to Overcoming Objections" featuring Rod Santomassimo smiling next to a list of strategies including listening actively, validating concerns, reframe, and ask questions.

CRE Brokers: The Key to Overcoming Objections

July 21, 2026 No Comments

CRE Brokers: The Key to Overcoming Objections   Have you ever seen the Karate Kid? No, not the new one with Jackie Chan. The original,

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