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Fix Your Pitch: How to Turn Your Value Prop into a Meeting-Winning Machine

August 4, 2025 No Comments

How a 27-Second Pitch Can Win the Meeting (and $500K in Value) Why Brokers Lose Meetings Before They Even Begin Commercial real estate is competitive.

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CRE Brokers: Stop Falling Into This Prospecting Trap

August 4, 2025 No Comments

Let me ask you something. How many deals did you miss this year, not because you didn’t work hard enough, but because you fell into

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Commercial real estate coach smiles while watching a tablet, promoting a video titled “How 27-Seconds Can Change Your Life” from The Massimo Group. The image highlights a bold call to action “Watch Now” and features the hashtag #MassimoMinute. The Massimo Group logo appears with the tagline "The #1 CRE Broker Coaching Organization in the World.”

How 27 Seconds Can Change Your Life

July 30, 2025 No Comments

How a 27-Second Cold Call Script Can Transform Your Prospecting Game The Problem with Most CRE Cold Calls Let’s be honest: most brokers call prospects

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Visual concept showing a commercial real estate broker standing at a crossroads with five large arrows pointing in different directions, symbolizing the five possible outcomes of a prospecting call. Text overlay reads: “The 5 Directions of a CRE Broker’s Prospect Call (And How to Handle Each One Like a Pro).” The Massimo Group logo is visible, emphasizing strategic coaching for CRE brokers seeking to improve cold calling, lead conversion, and client engagement.

The 5 Directions Of A CRE Broker’s Prospect Call (And How to Handle Each One Like A Pro)

July 29, 2025 No Comments

The 5 Directions Of A CRE Broker’s Prospect Call (And How to Handle Each One Like A Pro)     Last week’s newsletter was one

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What is a 27-second prospecting hack for CRE brokers? This Massimo Group image suggests a quick strategy to boost your commercial real estate prospecting. Massimo Group stopwatch graphic promoting a 27-second prospecting hack for commercial real estate brokers to increase lead generation efficiency.

CRE Brokers: Try This 27-Second Prospecting Hack

July 21, 2025 No Comments

Can I have 3 minutes of your time? Why 3 minutes? Because I timed this email. That’s how long it will take you to read.

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Massimo Minute video thumbnail featuring Rod Santomassimo and Parker Levy in suits, with bold text reading 'How CRE Brokers Earn the Conversation' – a coaching session on converting cold calls into client conversations. Presented by The Massimo Group, the #1 CRE broker coaching organization.

How Authority CRE Brokers Earn the Conversation

July 17, 2025 No Comments

Introduction: Why Most Brokers Get It Wrong It’s a line you’ve said a thousand times: “Hi, I’m just calling to see how I can help…”And

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