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Promotional image for a Massimo Minute video titled "How to Navigate Market Uncertainty Like a CRE Authority." The background features a digital world map and financial data charts. On the right side, a smiling man in a business suit (Rod Santomassimo) stands confidently. A red "Watch Now" button appears under the title. The Massimo Group logo and tagline, "The #1 CRE Broker Coaching Organization in the World," are displayed at the bottom. Hashtag #MassimoMinute is shown at the top left.

How to Navigate Market Uncertainty Like a CRE Authority

April 17, 2025 No Comments

Addressing Market Uncertainty: Authority Brokers Lead, Not Linger Uncertainty. It’s the word we’re hearing everywhere lately—from media outlets to boardrooms, from TikTok feeds to trusted

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A serious-looking man with gray hair and a beard, dressed in a blue blazer, is sitting at a desk and holding up one finger in a gesture of emphasis. Behind him are shelves with decorative items. The text on the image reads: "THE 3 MOST IMPORTANT WORDS IN BROKERAGE" with The Massimo Group logo and tagline: "The #1 CRE Broker Coaching Organization in the World."

The 3 Most Important Words in Brokerage

April 15, 2025 No Comments

Last week, “Coaching Knakal” launched – a short film showing how I’ve coached one of the country’s most respected commercial real estate brokers for the

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Overcoming Phone Phobia in CRE Brokerage

April 7, 2025 No Comments

There’s a tweet from Alex Hormozi that’s been stuck in my head this week: “The reason people don’t start businesses isn’t because they don’t know

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Promotional graphic for a Massimo Minute video titled "Sharing Value in Prospecting Your CRE Clients." On the left, bold white and blue text is displayed against a dotted gradient background with The Massimo Group logo and the tagline “The #1 CRE Broker Coaching Organization in the World.” A red "Watch Now" button sits at the bottom. On the right side of the image, two business professionals—seen from behind—stand overlooking a city skyline at sunset, symbolizing commercial real estate professionals.

How Commercial Real Estate Brokers Can Share More Value When Prospecting

April 3, 2025 No Comments

How Commercial Real Estate Brokers Can Share More Value When Prospecting Are you a commercial real estate broker struggling to turn cold calls into real

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Two professionals smiling while looking at a tablet, surrounded by a blurred background of diverse business people. Text overlay reads: '#MassimoMinute - How to Make Better Connections with Decision Makers.' Includes The Massimo Group logo and a red 'Watch Now' button.

How to Make Better Connections with Decision Makers

March 27, 2025 No Comments

What You Say First Matters More Than You Think I recently had a quick but powerful coaching session with Stan Klos, a sharp broker focused

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A promotional graphic for a Massimo Minute video featuring tax strategist Kevin Bassett. The bold headline reads: "The Biggest Tax Mistake You Can Make as a CRE Broker", with "Tax Mistake" highlighted in yellow. The background features an abstract cityscape with tall buildings. In the top right corner, there is the Massimo Group logo with the tagline: The #1 CRE Broker Coaching Organization in the World. On the right side, there is a smiling headshot of Kevin Bassett in a blue shirt. A red "Watch Now" button is prominently placed at the bottom, encouraging viewers to click and watch the video.

The Biggest Tax Mistake You Can Make as a CRE Broker

March 20, 2025 No Comments

If you’re a CRE broker, the way you structure your business could be draining thousands of dollars straight into the IRS’s pocket—money that should be

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