I have them, you have them, heck we all have them.  The haters.  You know, those folks within your lives that complain, are negative or simply enjoy criticizing.  In your world, it may be your friends, prospects, clients, affiliates or, hopefully not, even family members.

This is especially true with social media today where any bully/coward can hide behind a pseudo name and share with the world how bad you are.  Unfortunately, haters gonna hate.

[Tweet “Never let the haters stop you for being great.”]

The key to this is you must laugh it off.  You know you are good, you know you provide a valuable service and you are in position to change people’s lives.  This is true.  Being a professional in commercial real estate, you provide your clients with not only sales, leasing, management and valuation services, but more importantly, peace of mind, comfort, choices, income opportunities and greater margin for them to do more.

Never let the haters stop you from being great.  Don’t hate them back, just get rid of them. Below is an example of a hater I seemingly deserved to procure last week (at least in his mind) on what he said, and how I have learned to handle it.

Over the last nine years, our company has coached over 1,000 commercial real estate professionals, and  I have written 2 books, Brokers Who Dominate and Teams Built to Dominate, which have fortunately sold thousands of copies.  Although I never feel I have reached a level of satisfactory success, probably an internal issue I need to work on, I am confident and comfortable on the contributions we are making.

No doubt, I have my critics, but I especially loved this email I received last week.

“I purchased your book and it really didn’t tell me much. I just wasted my money. So, I’m wondering if I should even bother with you or your products.”

To his credit, this person did not hide behind social media.  He shared his honest opinion, and I personally find constructive criticism a greater teaching tool than praise.  However, it’s the praise that reinforces the value of what we do; of what you do.  That cannot be forgotten.

In the book Hug Your Haters, by Jay Baer, I learn a core rule of handling criticism that seems to work the best.  First, acknowledge it.  Respond to your critics and let them know they are heard, but only once.

[Tweet “Never get into a debate with a hater.”]

Never get into a debate with a hater.  There is no good to come of it.  Second, get rid of the haters. That’s right, even if they are a prospect or client, get rid of them.  They are not going to let you grow, and will not be a raving fan.

To the hater who emailed me last week, my message was simple:

{First name}, I am sorry you did not find value in the content.  I have asked my team to remove you from future marketing efforts as it is obvious you are not a candidate for our services.  You will be missed.

I recently read a blog that shared the story of Herb Kelleher, founder of Southwest Airlines on how he responded to a particularly dissatisfied critic.  His message was straight forward.  Whereas most companies would have apologized to a disgruntled customer, given some form of gift or compensation and chastised the team for their poor and inappropriate behavior, Herb didn’t. He sent a short, three-word response to the lady. It said simply, you’ve guessed it, “We’ll miss you!”

The key is to simply stick to your core values.  To all your haters simply say “we’ll miss you”.. and focus on those who support your vision, your culture and your growth.


One example of a client who supports our culture is Bob Knakal.  Bob is one of the world’s top producing commercial real estate brokers.  Recently we sat down with Bob to discuss his secrets to success.  For a free video series, as told by Bob Knakal, please click here.

Bob Knakal Free Video Series

Recent Posts

The 5 Pillars to Grow a Great CRE Business

When I was running my own commercial real estate firm, I was busy. I would characterize most days as chaotic. Even when I did have a plan for the day, distractions, interruptions, and opportunities would appear from nowhere and knock me off course. I had bought into...

A Simple Yet Powerful CRE Marketing Tool

The following blog post is from HBS Resources President and Massimo Group coach, Blaine Strickland. I am thrilled to share that Blaine has just launched his first book, Thrive: Ten Prescriptions for Exceptional Performance as a Commercial Real Estate Agent. In today’s...

How to Find Your Specialty with 3 Questions

I am continually surprised by Commercial Real Estate brokers who lack a specialty. All top performers in CRE have a specialty. Yet, those mired in mediocrity refuse to hone in on what they can be awesome at doing. In fact, business owners of all kinds often have this...

4 Ways To Make Telephone Prospecting Easy

I once worked with a commercial real estate brokerage manager who said there were two types of people in the world – those that didn’t like to cold call, and those that lie about liking cold calling. He might have overstated his point a bit, but he does have a point....

Here’s My Weekly Plan for Maximum Results

With our coaching clients, we implement a productivity program - appropriately termed I.P.A.I.D.™. This process allows them to look back at every day and answer “yes” to the question: “Was I paid today?” I also use this approach in planning for my week. Every Sunday...