Today’s Massimo Minute is all about your newsletters!
Whether you’re doing e-newsletters or physical mailings, you want to send content that positions you as a thought leader in your market.
But more importantly, you want to make sure your newsletter gets read!
Because getting people to read your newsletters will have a domino effect
Your presence will expand.
Your prospecting will become easier.
You will get more meetings/listings.
Which means you will make more money and have more time.
All from these simple little tips.
Here’s what we cover:
1: How to position yourself as a thought leader in your marketplace
2: The #1 mistake to avoid when sending your newsletters
3: How to become a translator who distills complex data into easy-to-read bits
4: The #1 hack for ‘shortening’ your content
5: The real purpose of newsletters
6: How to personalize content so your reader clearly sees what’s in it for them