3 More Lessons From The Biggest CRE Brokerage Event Ever
Your Top Lessons From the Biggest CRE Brokerage Event Ever
If you’ve been following along over the last few months, you know how much time, energy, planning, and precision went into producing the Global CRE Broker Virtual Summit.
And this past Wednesday, it happened.
Hundreds of CRE professionals joined us live from around the world.
A group of the best CRE professionals shared the exclusive strategies they’re using right now to win listings, expand market share, and prepare for 2026.
The dust has settled now, and I’ve finally had a chance to sit down, review the sessions, and reflect on the biggest lessons that stood out.
Lessons that apply directly to you and your brokerage business.
Here are your top 3 takeaways.
1. Pick 4 (And Do Them Better)
One of the most practical lessons from the Summit came from the “5 Percent Rule.”
Top producers aren’t improving everything.
They’re improving a few things — deliberately and consistently.
During the Global CRE Summit, Matt shared his 5% Implementation Plan
This is how dominance is built — not through reinvention, but through refinement.
QUICK NOTE
After the Summit, we’ve had a surge of CRE brokers reaching out to explore coaching options with us.
Whether you attended or not, if you’re serious about elevating your business in 2026, I encourage you to schedule a free 30-minute Broker Breakthrough Call with our team.
👉 Click here to book your free call
2. The P Factor Equation
Ben highlighted one of the core takeaways from the event, the P Factor.
One of the most talked-about sessions of the event was the Business Development P-Factor — the formula behind elite broker production.
You may have seen the slide: P + P + P = P³
It refers to three components:
Value Proposition (Positioning)
Why someone should work with you and why they should do it now.
Your benefit-oriented value prop must be built on real understanding of your audience’s motivations and pain points (page 1 of the file).
When these three P’s combine, the effect isn’t linear — it multiplies.
Presence times Prospecting times Positioning equals exponential Production.
Presence
Your dominating presence in the market.
As the slides explain, this isn’t prospecting — this is marketing.
It’s about visibility, reputation, and becoming known before you show up to ask for the business. (See the Presence Pyramid on page 2 of the file.)
Prospecting
Not random calls.
Not sporadic outreach.
A structured, targeted prospecting campaign that includes calls, emails, letters, texts, video messages, and DMs — as outlined in the “Campaigns – Not Just Calls” slide .
That’s P³.
And if you master this framework, you can transform your pipeline far faster than any single tactic could.
3. You have permission to be the Broker YOU want to be
Just like Bob bought the conference home on Wednesday, it’s best he does it too here.
And Emilee’s last line in her post sums it up perfectly.
“We (you) have the free will to be the best CRE Broker”.
One of the themes that kept appearing across every session was this:
There is no single “right” way to succeed in CRE.
Some speakers built their businesses on specialization.
Others on relationships.
Others on market knowledge.
Others on presence and branding.
But the underlying message was the same:
You are allowed to build the brokerage career you want — as long as you build it intentionally.
You don’t need to copy the broker in your office.
You don’t need to imitate the top producer in your market.
You don’t need to follow someone else’s version of success.
You need to define your own.
And the Summit made it clear that once you commit to that direction, the tools, frameworks, and strategies are already available to help you get there.
