You may think your prospects know who you are. After all, you’ve built an impressive track record and a strong reputation.
But here’s the hard truth: most of them don’t.
Even the greats—like Bob Knakal—don’t assume their prospects understand their value. They take time to frame their expertise, share their wins, and build trust. Why? Because if you don’t control your narrative, no one else will. As you kick off Q1 2025, it’s time to stop leaving your story untold.
Here’s the framework I use with my clients to help them command attention and seal the deal:
1️⃣ Set the Stage: Make it clear why their time with you is valuable. Share your expertise, experience, and results—briefly but confidently.
2️⃣ Focus on Them: Every meeting is about their needs, their challenges, and their growth. Your introduction is the bridge, not the main event.
3️⃣ Frame the Context: Position yourself as the solution to their problem. Give them a reason to trust you’re the right person for the job.
If this resonates, let’s explore how you can amplify your presence, sharpen your pitch, and make 2025 the year you stand out in every meeting.
Let’s Move Forward, Together,
Rod Santomassimo
Founder and President
The Massimo Group
Join us for our FREE Quarterly Planning Session on Thursday January 16, 2025 at 1 PM Eastern. Register here
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