What to do When You Lose a Commission

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In this week’s Massimo Minute, I share what you should do when you lose a commercial real estate commission. It happens to the very best commercial real estate brokers. We all lose deals. Maybe it’s the recent turn in the market or an unrealistic client, or maybe it’s your fault.

Regardless, there are some “must dos” when, not if, you lose a commission.

In this Massimo Minute, we cover:

1. The number one thing to do with all past and future “lost deals.”
2: The difference between losing a deal and losing a relationship.
3: Why clients always come before commissions to the most successful CRE brokers.

Let’s Move Forward!

Rod Santomassimo
Founder and President
The Massimo Group


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