What if you could control every conversation with your prospects and clients—without them feeling controlled? Imagine being the broker everyone trusts because you truly get them.
At the Massimo Group, we’ve cracked the code with the Focus Framework—a proven, step-by-step methodology to elevate your conversations and convert opportunities into exclusive listings, higher commissions, and lasting relationships.
Here’s the secret:
1️⃣ Fact Questions: Build rapport and establish trust with closed-ended questions that break the ice.
2️⃣ Opportunity Questions: Uncover what matters most to your clients without focusing on dollars just yet.
3️⃣ Consequence Questions: Highlight the impact of their challenges—show them why solving these issues is urgent.
4️⃣ Understanding Questions: Dig deeper. Seek clarity to ensure you grasp their goals and pains completely.
5️⃣ Solution Questions: This is your moment. Present a tailored, compelling solution that makes you the broker of choice.
This framework isn’t just about conversations. It’s about transformation. Your clients will feel heard, and you’ll close deals with unmatched confidence.
Let me know how you’ve implemented it and what changes you’ve seen.
Here’s to your next big breakthrough,
Rod Santomassimo
Founder and President
The Massimo Group
PS – Don’t Fall Behind the AI Revolution! Join our Advanced AI for CRE 5-week course coming up in February. More details here: https://go.massimo-group.com/ai-program-2025
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