The Worst F-Word in CRE Brokerage

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There is no doubt that there are lots of folks that use the “F-word” during their daily drive of pursuing and orchestrating a lease, sale or refinance of a commercial property.

I’m not a big fan of that type of profanity, but there is one F-word that is generally practiced by most CRE brokers and it ends killing their productivity.

The fact is most commercial real estate professionals apply this F-word every day. And those the remove it, tend to make a lot more commission dollars, and do so with less effort.

Watch this short “F-word” video, as it will save you lots of time and earn you more money in the long run.

Let’s Move Forward, Together!

Rod Santomassimo
Founder and President
The Massimo Group

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