Let’s cut straight to the chase – I want to talk about something that can transform your brokerage: the true power of outbound prospecting.
Yes, referrals are great, but here’s the thing – inbound leads often leave you at the mercy of someone else’s criteria. You’re not controlling the value, the volume, or even the type of client walking through the door. You’re reacting, not leading.
Outbound prospecting changes the game entirely. When you drive the conversation, you dictate the terms:
- Who you target.
- What value you offer.
- How you position yourself to secure the best commissions.
By strategically investing time in outbound efforts, you can elevate your enterprise value, align with ideal clients, and boost your overall income. More control equals more profit. Sound like a solid formula? It is.
If you’re ready to stop waiting for opportunity and start creating it, let’s connect. I’d love to share some actionable strategies to take your business to the next level.
Watch this video where I walk our coaching clients through this exact issue.
Looking forward to hearing your thoughts!
Rod Santomassimo
Founder and President
The Massimo Group
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