Massimo Minute

The One Daily Ritual Top CRE Brokers Use (Are You Doing This?)

June 26, 2025

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The Secret Sales Habit Most Brokers Ignore (That Top Producers Swear By)

Let me ask you something…

Before you jump on a prospecting call or walk into a client meeting—what’s the one thing you do to get in the right mindset?

No, I’m not talking about reviewing market data or tightening your pitch (although that’s good too). I’m talking about something way more powerful… and way more personal.

👉 I’m talking about leveraging your own success.

The Morning Ritual That Changes the Game

Every single morning, my sales team and I do something that most brokers completely overlook—we revisit our client testimonials. Yep. Every morning.

Why?

Because belief fuels behavior. Confidence closes. And the best way to build conviction is to remind yourself that what you do works.

We’ve got hundreds of testimonials from brokers across the country who’ve worked with the Massimo Group and radically changed their business—and their lives. And by reviewing those stories, we go into every sales conversation not just hoping we can help… but knowing we can.

💥 That mindset shift? It’s a game-changer.

Not Just for Motivation… but for Strategy

Now don’t get me wrong—reading testimonials is great for a confidence boost. But it’s also a strategic move.

Let’s say a new prospect reminds you of someone you helped last quarter—same property type, same situation, same stuck spot. If you know your success stories cold, you can say:

“Hey, I worked with someone just like you—here’s what we did and here’s how it turned out.”

Boom. Instant credibility. Real proof. No fluff.

So here’s my advice:
📌 Stop calling them “case studies.”
📌 Start calling them what they are—proof that you’re the best solution.

Use Testimonials to Challenge and Convert

And here’s where it gets even more powerful.

When we show prospects the testimonials—videos, letters, whatever—we don’t just say “Look at how great we are.”

Nope. We ask a simple question:

“Are these people smarter than you?”

Of course, no one says yes.

Then we follow up with:

“So what’s stopping you from achieving the same results?”

That’s when the silence hits. And sometimes… clarity follows.

Then we dig deeper:
Is it discipline?
Is it commitment?
Because that’s usually what separates those who get results from those who don’t.

And YOU can do the same thing. Whether you’re selling, leasing, managing, investing—doesn’t matter.

📣 Share your stories. Show your results. And ask the hard question.

The Massimo Mindset: Conviction Creates Conversion

So if you’re a broker looking to grow your business, land bigger listings, and finally start operating at your true potential—don’t just remember your success.

Leverage it.

Read those emails. Watch those videos. Print out those recommendations.
Whatever it takes to remind yourself—you’ve done it before, and you can do it again.

Because here’s the truth:
Your prospects want results. You’ve got the proof.
So show them. Tell them. And ask them: