In this week’s Massimo Minute, I share my latest approach to focus and what I am driving our sales team to do as we prepare for 2023. As we are all in the cultivating and servicing of client relationships, we sometimes tend to focus on the highest revenue-generating aspects of our businesses – the close.

You can’t service a client unless you close that client. So why do we spend so little time practicing our closing techniques?

Here is a quick reminder and term that should be your new mantra in 2023.

In this Massimo Minute, we cover:

1. What new acronym I labeled, and why;
2: The key 7-word phrase you need to remind yourself of every working hour of every day;
3: How this one practice can provide you with a record-breaking year.

Let’s Move Forward!


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Rod Santomassimo
Founder and President
The Massimo Group

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