What does selling popcorn have to do with commercial real estate?
Well, according to the late (and great) Ralph Spencer, CCIM, SIOR…
There are 3 key secrets to selling popcorn that just so happen to be the bedrock of CRE (especially in today’s market).
In today’s Massimo Minute, I’m sharing an old piece of advice from Ralph to help you grow your personal CRE practice this week.
Here’s what we cover:
1: Getting repeat clients
2: Securing referrals
3: Developing your reputation