Selling at “Level 4” with International Speaker Anthony Iannarino

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“People don’t want to buy a drill, they want a quarter-inch hole; if they could get the hole without the drill, they would.”

When you’re selling, you’re really just helping facilitate a decision for your client about what they need to do and how they need to do it, to get the result they want. 

The more strategic the result is, the more relevant you are in your market. 

In today’s Massimo Minute, we go over how to stay relevant by selling a strategic outcome and being a true trusted advisor for your clients.

Here’s what we cover:

1. The 4 levels of selling and why #4 is the strongest

2. The biggest issue between you and a client

3. Why knowing this one thing will help you sell more

4. The two necessary traits of a trusted advisor

5. Repositioning a gap in your client’s knowledge

6. #1 roadmap for getting a playbook, parter, and process, for success


Today is December 12th… 

Not long until our friends at the IRS start asking questions… 

Do you have a tax strategy for what’s coming in 2021? 

Are you aware of what changes are happening and how they will affect you, your business, and your family…? 

If not, don’t worry – The Massimo Group has you covered! 

Next Tuesday (12/15) my personal tax strategist, Kevin Bassett, and I will be sharing current tax policies as well as projected tax implications – these WILL have a direct impact on your business and your family.

I’d suggest being proactive will benefit you more than just “wingin’ it,” especially for what’s coming in 2021.

If you appreciated the tax strategies in my #1 Best-Selling book Knowing Isn’t Doing, then you’ll appreciate hearing from the man who wrote them – for free! 

Click Here to Join Us Next Week at 3 pm EDT!




Click Here To Join Our FREE 2021 Tax Strategy Masterclass with Kevin Bassett 

Order My New Amazon #1 Best-Selling Sales Book Knowing Isn’t Doing!

If You’re Ready to STEP UP – Click Here to Schedule a 1-on-1 Strategy Session



If you’re looking for the perfect gift to give your entrepreneurial spirited family member, Knowing Isn’t Doing has been labeled …a literal treasure map, a step by step roadmap,” to starting and scaling the business you’ve always desired.



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