CRE Brokers: Try This 27-Second Prospecting Hack
Can I have 3 minutes of your time? Why 3 minutes? Because I timed this email. That’s how long it will take you to read.
July 21, 2025
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Over the last 15 plus years, the Massimo Group has had the privilege of working with thousands of professional entrepreneurs and solopreneurs most of whom wish to attain either more margin in their life or financial margin in their future. More money and less time. The objective of the Massimo Show is not only to provide insights from top producers across the globe, but also to share personal and professional success trends from authors, thought leaders, and the like. Ideas to help you grow your personal practice. Welcome to The Massimo Show.
Can I have 3 minutes of your time? Why 3 minutes? Because I timed this email. That’s how long it will take you to read.
Introduction: Why Most Brokers Get It Wrong It’s a line you’ve said a thousand times: “Hi, I’m just calling to see how I can help…”And
17 Years Later: 3 Actionable Lessons for CRE Brokers By Rod Santomassimo, Founder, The Massimo Group A Milestone Moment Last week, I shared a personal
The Numbers Never Lie – And Neither Should You Why Every CRE Broker Must Know Their Stats Let me ask you a simple question:How many
Why Specificity Sells: The $4.21 Million Lesson Every CRE Broker Needs to Learn Commercial Real Estate Prospecting Tip: Lead with Real Numbers, Not Ranges In
As a lifelong student of business (and someone who’s worn the hats of author, broker, owner, consultant, and founder), I’ve seen this truth hold across
The Secret Sales Habit Most Brokers Ignore (That Top Producers Swear By) Let me ask you something… Before you jump on a prospecting call or
Let me say something a little uncomfortable… Most commercial real estate brokers?They’re grinding harder than ever—yet still stuck.They’re saying “yes” to every deal and wondering
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1-800-517-5542
Premier commercial real estate coaching and consulting organization in North America.