Margin of Victory Matters Most in CRE Brokerage

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Margin of Victory Matters Most in CRE Brokerage

In this week’s Massimo Minute, I will share why scoring more points in CRE is more important than scoring more points in basketball.

Hey, it’s March Madness, and like in a real estate down market, it is all about “survive and advance”. And while my beloved Duke Blue Devils failed to advance, there are still some key strategies that you, as a commercial real estate agent need to understand.

In this Massimo Minute, we cover:

1. How margin of victory in brokerage is everything;

2: Why it is critical for you to score more points than your opponent, even with the same margin;

3: What does it mean to “play in the big game” and how to prepare.

Let’s move forward!

Rod Santomassimo
Founder and President
The Massimo Group

PS – We’re doing a Quarterly Review and we’re asking you to join us! Are you prepped for Q2 or still reeling from everything Q1 threw at you? No, worries! We’re here for you. Tuesday, April 4 at 2 PM EST. Let’s get you ready to rock and roll! Register here:

PPS – My latest ChatGPT for CRE Course is currently filling up. The next session starts on Thursday, April 11 at 2 PM EST. You can find out more details here:


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