How to Best Qualify Your CRE Brokerage Prospects

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In this week’s Massimo Minute, I share a proven approach for qualifying your prospects and quickly determining if you should stay or should you go. With the changing markets, more and more prospects will look for answers to their challenges, or their opportunities.

It can be a trap. Many of these prospects will be unqualified.

In this Massimo Minute, Doug Molyneaux, CCIM, our most tenured coach, shares how to best qualify your prospects and quickly determine how to spend your time and with whom.

In this Massimo Minute, we cover:

1. What is NUCLEAR

2. How to use NUCLEAR to qualify your prospects

3. How to determine when to let a prospect work with the competition.

Let’s Move Forward, Together!

Rod Santomassimo
Founder and President
The Massimo Group

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