Commercial Real Estate Blog
CRE Brokers: Be Aware of Your Own Vanity I have this vanity plate on my car. You either love them or hate them. I know
September 15, 2025
CRE Brokers: Be Aware of Your Own Vanity I have this vanity plate on my car. You either love them or hate them. I know
We’ve all heard the saying: cash is king. But in CRE Brokerage, I’d argue something else entirely. Offer is king. This hit me again recently
Occasionally I like to share a book that’s had a lasting impact on me, and on my career as a CRE Broker, coach, and author.
CRE BROKERS: 6 Steps to LinkedIn Success A decade ago, LinkedIn felt like a forgotten social network. Having been on the platform since April 19,
If you’ve been in the CRE world long enough, you’ve seen the numbers. The majority of brokers don’t make it past five years. You’ve probably
Let me ask you something. How many deals did you miss this year, not because you didn’t work hard enough, but because you fell into
The 5 Directions Of A CRE Broker’s Prospect Call (And How to Handle Each One Like A Pro) Last week’s newsletter was one
Can I have 3 minutes of your time? Why 3 minutes? Because I timed this email. That’s how long it will take you to read.
17 Years Later: 3 Actionable Lessons for CRE Brokers By Rod Santomassimo, Founder, The Massimo Group A Milestone Moment Last week, I shared a personal
As a lifelong student of business (and someone who’s worn the hats of author, broker, owner, consultant, and founder), I’ve seen this truth hold across