Commercial Real Estate Blog
Let me ask you something. How many deals did you miss this year, not because you didn’t work hard enough, but because you fell into
August 4, 2025
Let me ask you something. How many deals did you miss this year, not because you didn’t work hard enough, but because you fell into
The 5 Directions Of A CRE Broker’s Prospect Call (And How to Handle Each One Like A Pro) Last week’s newsletter was one
Can I have 3 minutes of your time? Why 3 minutes? Because I timed this email. That’s how long it will take you to read.
17 Years Later: 3 Actionable Lessons for CRE Brokers By Rod Santomassimo, Founder, The Massimo Group A Milestone Moment Last week, I shared a personal
As a lifelong student of business (and someone who’s worn the hats of author, broker, owner, consultant, and founder), I’ve seen this truth hold across
“Specialization is for insects.” That’s what legendary computer scientist Robert Heinlein once wrote. It’s a quote that’s been passed around business circles for years. And
5 Tips To Close More Deals (Lessons From Writing A Book) As I write this, I’m away on a short birthday vacation. After turning 62,
How To Deal With Uncertainty As A CRE Broker Over the last few weeks, I’ve been speaking on a number of podcasts and at live
Turn Books Into Commission-Generating Machines Over the last two-plus years, I’ve spent hundreds of hours working on something special: writing a book with my great
Most commercial real estate brokers want to hit seven figures. Last week, I shared the Tier 1 foundation: clarity, positioning, relentless prospecting. This week, we’re