Commercial Real Estate Blog
Occasionally I like to share a book that’s had a lasting impact on me, and on my career as a CRE Broker, coach, and author.
August 25, 2025
Occasionally I like to share a book that’s had a lasting impact on me, and on my career as a CRE Broker, coach, and author.
CRE BROKERS: 6 Steps to LinkedIn Success A decade ago, LinkedIn felt like a forgotten social network. Having been on the platform since April 19,
If you’ve been in the CRE world long enough, you’ve seen the numbers. The majority of brokers don’t make it past five years. You’ve probably
Let me ask you something. How many deals did you miss this year, not because you didn’t work hard enough, but because you fell into
The 5 Directions Of A CRE Broker’s Prospect Call (And How to Handle Each One Like A Pro) Last week’s newsletter was one
Can I have 3 minutes of your time? Why 3 minutes? Because I timed this email. That’s how long it will take you to read.
17 Years Later: 3 Actionable Lessons for CRE Brokers By Rod Santomassimo, Founder, The Massimo Group A Milestone Moment Last week, I shared a personal
As a lifelong student of business (and someone who’s worn the hats of author, broker, owner, consultant, and founder), I’ve seen this truth hold across
“Specialization is for insects.” That’s what legendary computer scientist Robert Heinlein once wrote. It’s a quote that’s been passed around business circles for years. And
5 Tips To Close More Deals (Lessons From Writing A Book) As I write this, I’m away on a short birthday vacation. After turning 62,