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8 Steps to Crush Your Month: The Ultimate Broker’s Monthly Plan

October 9, 2025 No Comments

8 Steps to Crush Your Month: The Ultimate Broker’s Monthly Plan Are you running your business, or is your business running you? Too many commercial

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CRE Broker: How Well Do You Know Your Market?

October 6, 2025 No Comments

How Well Do You Know Your Market? I’m sure you already understand that knowing your market is crucial to your success as a CRE Broker.

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Rod Santomassimo smiling and gesturing while speaking, with bold text that reads "6 Killer Scripts to Overcome CRE Objections without Being Pushy" and The Massimo Group logo in the top right corner on a blue-toned background with modern building graphics.

6 Killer Scripts to Overcome CRE Objections Without Being Pushy

October 2, 2025 No Comments

How Top CRE Brokers Use the Aikido Method to Handle Objections Without Pushing Tired of hearing, “We already have a broker” or “The market’s too

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CRE Brokers: Your Q4 Closing Edge

September 29, 2025 No Comments

CRE Brokers: Your Q4 Closing Edge This is it. The few days before Q4 kicks off. Deals that have been stalling all summer suddenly feel

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CRE Brokers: How Small Brokers Can Win

September 23, 2025 No Comments

CRE Brokers: How Small Brokers Can Win This past weekend, my brother and I (pictured below) attended a New York Jets football game. We grew

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The Four Ways to Handle Unrealistic Sellers

September 23, 2025 No Comments

👉 Are you dealing with property owners who are completely out of touch with market reality? You’re not alone. In this video, Rod Santomassimo—founder of

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