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Commercial real estate broker standing in front of large question mark symbolizing uncertainty, with city skyline in background. Conceptual image for navigating economic shifts, market volatility, and deal unpredictability in the CRE industry.

How To Deal With Uncertainty As A CRE Broker

June 2, 2025 No Comments

How To Deal With Uncertainty As A CRE Broker Over the last few weeks, I’ve been speaking on a number of podcasts and at live

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A graphic titled '5 Lessons from Knowing Isn’t Doing That Matter More in 2025' featuring bold text emphasizing five key lessons: 1) Execute Your Plan, 2) Stay Committed, 3) Measure Progress, 4) Stay Accountable, and 5) Make Adjustments. Each lesson is presented in a visually appealing format with vibrant colors and clear typography, reinforcing the importance of strategic execution in achieving professional and personal goals.

5 Lessons from Knowing Isn’t Doing that Matter More in 2025

May 19, 2025 No Comments

What Writing Selling Buildings Reminded Me About My Prior Book Over the past two-plus years, I’ve spent over two hundred hours writing Selling Buildings, a

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A person holding an open book with a coffee cup in the background, accompanied by the text: "Turn Books Into Commission-Generating Machines." The image features The Massimo Group logo and the tagline "The #1 CRE Broker Coaching Organization in the World." The atmosphere is calm and studious, suggesting the concept of leveraging knowledge to increase commissions.

Turn Books Into Commission-Generating Machines

May 12, 2025 No Comments

Turn Books Into Commission-Generating Machines Over the last two-plus years, I’ve spent hundreds of hours working on something special: writing a book with my great

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The Next 3 Steps: From Solid Producer to 7-Figure Broker

May 6, 2025 No Comments

Most commercial real estate brokers want to hit seven figures. Last week, I shared the Tier 1 foundation: clarity, positioning, relentless prospecting. This week, we’re

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A promotional image for a Massimo Minute video featuring a man in a blue dress shirt looking toward bold text that reads, "What Jeff Bezos Says Is Holding You Back (And It’s Not What You Think)." The background features a gradient of dark blue to red with a spotlight effect. Includes a red "Watch Now" button and The Massimo Group logo with the tagline "The #1 CRE Broker Coaching Organization in the World." Ideal for topics related to entrepreneur mindset, Jeff Bezos lessons, and business growth.

What Jeff Bezos Says is Holding You Back (And It’s Not What you Think!)

April 24, 2025 No Comments

  What’s the real reason most entrepreneurs stay stuck? It’s not fear. It’s not timing. It’s not capital. In this Massimo Minute, Rod Santomassimo breaks

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What Every CRE Broker Should Know About AI in 2025

April 21, 2025 No Comments

What Every CRE Broker Should Know About AI in 2025 If you’ve spent any time on LinkedIn or X recently, you’d know that OpenAI recently

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