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A promotional graphic from The Massimo Group featuring a man in a suit holding a paper with a large question mark over his face. Text reads: “@MassimoGroup – The One Daily Ritual Top CRE Brokers Use (Are You Doing This?)” with a red “Watch Now” button. The background includes a black hexagonal pattern and the Massimo Group logo with the tagline “The #1 CRE Broker Coaching Organization in the World.”

The One Daily Ritual Top CRE Brokers Use (Are You Doing This?)

June 26, 2025 No Comments

The Secret Sales Habit Most Brokers Ignore (That Top Producers Swear By) Let me ask you something… Before you jump on a prospecting call or

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Specialization: Why you need it and how to get it Man in a suit Massimo group

Specialization: Why You Need It & How to Get It

June 18, 2025 No Comments

Let me say something a little uncomfortable… Most commercial real estate brokers?They’re grinding harder than ever—yet still stuck.They’re saying “yes” to every deal and wondering

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A close-up of a grasshopper camouflaged among green leaves, overlaid with The Massimo Group logo and the title 'How (and Why) to Specialize as a CRE Broker' in bold white text on a blue gradient background.

How (and Why) to Specialize as a CRE Broker

June 17, 2025 No Comments

“Specialization is for insects.” That’s what legendary computer scientist Robert Heinlein once wrote. It’s a quote that’s been passed around business circles for years. And

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5 Tips to Close More Deals - lessons from Writing a Book.

5 Tips to Close More Deals (Lessons Learned from Writing a Book)

June 9, 2025 No Comments

5 Tips To Close More Deals (Lessons From Writing A Book) As I write this, I’m away on a short birthday vacation. After turning 62,

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Commercial real estate broker standing in front of large question mark symbolizing uncertainty, with city skyline in background. Conceptual image for navigating economic shifts, market volatility, and deal unpredictability in the CRE industry.

How To Deal With Uncertainty As A CRE Broker

June 2, 2025 No Comments

How To Deal With Uncertainty As A CRE Broker Over the last few weeks, I’ve been speaking on a number of podcasts and at live

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A graphic titled '5 Lessons from Knowing Isn’t Doing That Matter More in 2025' featuring bold text emphasizing five key lessons: 1) Execute Your Plan, 2) Stay Committed, 3) Measure Progress, 4) Stay Accountable, and 5) Make Adjustments. Each lesson is presented in a visually appealing format with vibrant colors and clear typography, reinforcing the importance of strategic execution in achieving professional and personal goals.

5 Lessons from Knowing Isn’t Doing that Matter More in 2025

May 19, 2025 No Comments

What Writing Selling Buildings Reminded Me About My Prior Book Over the past two-plus years, I’ve spent over two hundred hours writing Selling Buildings, a

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